Formulate marketing strategies based on market conditions, demographics, etc.
Build and upgrade knowledge for self and team on: Product, Policy and Process.
Accompany team members in the field, meet clients and intervene as and when required. Assist Closures.
Review Sales Reports, Leads Generated and Conversions etc. and discuss with team.
Goal Setting and Action Planning.
To monitor BPs, Team, indirect reportees etc. on process adherence, target vs performance, Leakages, Logistics, Collections, Checklist adherence, etc.
To develop budget projections based on trends, expansion plans, marketing and business development strategy, etc. To monitor the spend on budgets based on budgeted vs actual, and ensure compliance.
To create annual Business Development plan, break it into cohesive sections based on goals, time, budgets, resources, etc. To assign realistic, relevant and challenging targets when projecting for the year.