Salesforce CDP Specialist (2-4 yrs)

Job Description :

We are seeking a motivated and skilled Salesforce CDP Specialist to join our dynamic team at NCG. In this role, you will play a crucial part in enhancing our customer data platform (CDP) capabilities, driving data unification, segmentation, and activation strategies.

You will collaborate closely with cross-functional team to ensure seamless integration with external systems and Salesforce platforms. This position offers significant opportunities for professional growth and development, allowing you to expand your expertise in customer data management and analytics.

Requirements :

- Bachelor's degree in Computer Science, Information Technology, or a related field.

- 2-4 years of hands-on experience in configuring CDP accounts, including unification, harmonization, segmentation, and activation.

- Proficiency in Salesforce CDP.

- Strong knowledge of SQL for data manipulation and querying.

- Experience with data integration tools and techniques.

- Familiarity with Salesforce platforms and their integration capabilities.

- Excellent problem-solving abilities.

- Strong communication and interpersonal skills.

- Ability to work collaboratively in a team environment.

- Detail-oriented with a focus on delivering high-quality results.

Responsibilities :

- Configure and manage Salesforce CDP accounts to ensure optimal performance and data integrity.

- Lead efforts in data unification and harmonization to create a single customer view.

- Develop and implement segmentation strategies to enhance targeted marketing efforts.

- Activate customer data across various channels and platforms to drive engagement.

- Collaborate with IT and marketing teams to integrate CDP with external systems and Salesforce platforms.

- Monitor and analyze data quality and performance metrics, providing insights for continuous improvement.

- Contribute to project planning and execution, ensuring timely delivery of key milestones.

- Stay updated on industry trends and best practices in customer data management and analytics.