Growth Marketer - Web3 (5-8 yrs)

About the Role:

We are looking for a highly strategic, results-driven, and entrepreneurial-minded individual to lead Growth, Marketing, and Partnerships for our Web3 ecosystem. The ideal candidate will have extensive experience in scaling blockchain projects, executing token launches (IDO/ICO), securing strategic partnerships, and driving adoption across Web3 communities and ecosystems.

This is a high-impact leadership role, requiring someone who can think like a founder, execute like a growth hacker, and build like an ecosystem developer. If you have a proven track record of building Web3 communities, driving multi-million-dollar fundraising efforts, and establishing key relationships across L1s, L2s, VCs, and dApps-this role is for you.

Key Responsibilities:

1. Growth & Ecosystem Expansion

- Design and execute data-driven GTM strategies for product launches, token launches, and ecosystem expansion.

- Scale the project's global footprint through multi-chain integrations, ecosystem partnerships, and developer onboarding initiatives.

- Leverage Web2 + Web3 hybrid growth models, including performance marketing, community engagement, influencer collaborations, and viral campaigns.

- Develop and oversee growth metrics, KPIs, and analytics dashboards to track marketing and acquisition performance.

- Strategic Partnerships & Business Development

- Lead B2B partnership development across blockchain protocols (L1s, L2s, DeFi, RWA, GameFi) and VC networks to establish impactful collaborations.

- Identify and facilitate high-value ecosystem partnerships, including wallets, exchanges, liquidity providers, and dApps.

- Represent the project at major industry events (Token2049, ETHGlobal, etc.), hosting meetups, networking sessions, and AMAs to drive engagement.

- Fundraising & Token Launches (IDO/ICO/TGE)

- Plan and execute fundraising initiatives, including IDO, ICO, and blockchain grant applications, securing multi-million-dollar capital from VCs and institutional players.

- Coordinate with launchpads, advisors, and investor networks to ensure a successful TGE strategy with high retention and market impact.

- Manage investor relations, ensuring a strong pipeline of strategic backers and institutional partners.

- Community & Marketing Leadership

- Oversee end-to-end marketing campaigns across social media (Twitter, Telegram, Discord, LinkedIn, Binance Square) to maximize brand visibility.

- Develop Web3-native marketing campaigns, including airdrops, staking incentives, ambassador programs, and influencer collaborations.

- Manage and grow a global Web3 community, designing incentivized campaigns (Zealy, Galxe) to engage users and drive retention.

- Lead the creation of SEO-optimized content, PR, and thought leadership pieces to position the project as an industry leader.

Who You Are:

- Web3 Native - You live and breathe blockchain, crypto, and DeFi and have a strong network within the industry.

- Strategic & Execution-Oriented - You can design high-level strategies but also execute with speed and efficiency.

- Partnership & Fundraising Expert - You've closed major blockchain partnerships and raised funds from VCs, grants, and institutional players.

- Data-Driven Marketer - You don't just run campaigns; you track, measure, and optimize for impact and ROI.

- Ecosystem Builder - You understand L1/L2 networks, dApps, liquidity incentives, and on-chain growth strategies.

- Community Growth Leader - You've built thriving Web3 communities from scratch, launched airdrops, ambassador programs, and viral campaigns.

Preferred Experience:

- 5+ years in Growth, Marketing, and Partnerships, with at least 3 years in Web3.

- Track record of fundraising, executing TGEs (IDO/ICO), and securing ecosystem grants.

- Deep industry relationships across blockchains, VCs, launchpads, and Web3 influencers.

- Experience in SEO, PR, social media growth, and influencer collaborations.

- Strong technical understanding of blockchain ecosystems, DeFi, tokenomics, and smart contracts.

- Proven ability to scale teams, manage cross-functional projects, and drive revenue growth