Puretech - Analyst - Paid Media (2-3 yrs)

- Job Overview : As a Paid Media Advertising Analyst, you will play a crucial role in optimizing and managing digital advertising campaigns across various platforms.

- You will be responsible for analyzing data, identifying trends, and providing actionable insights to enhance the performance of paid media initiatives.

- This role requires a combination of analytical skills, strategic thinking, and a deep understanding of digital marketing channels.

Key Responsibilities:

- Campaign Management: Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.

- Monitor and adjust campaign budgets, bids, and targeting parameters to achieve performance goals.

- Data Analysis: Analyze campaign performance data to identify key trends, opportunities, and areas for improvement.

- Utilize analytics tools to generate regular reports and provide insights into key performance indicators (KPIs).

- Keyword and Audience Research: Conduct thorough keyword research to identify relevant and high-performing keywords for search campaigns.

- Define and refine target audience segments for various campaigns based on market research and performance data.

- Ad Copy and Creative Testing: Collaborate with the creative team to develop compelling ad copy and visuals.

- Conduct A/B testing to optimize ad creatives for maximum engagement and conversions.

- Competitor Analysis: Monitor competitor activity and industry trends to stay informed about the competitive landscape.

- Implement strategies to gain a competitive edge in the digital advertising space.

- Conversion Rate Optimization (CRO): Work closely with the marketing and web development teams to improve landing page performance and overall conversion rates.

- Collaboration and Communication: Collaborate with cross-functional teams, including marketing, sales, and creative, to align paid media strategies with overall business goals.

Qualifications:

- Bachelor's/ Master's degree in Marketing, Business, Engineering, or a related field.

- Proven experience in managing paid media campaigns across platforms.

- Strong analytical skills with proficiency in data analysis tools and platforms.

- Knowledge of digital marketing trends, best practices, and industry developments.

- Excellent communication and presentation skills.

- Certifications in relevant platforms (e. , Google Ads, Facebook Blueprint) are a plus