Marketing Manager

Role & responsibilities

a. Design and execute digital ad campaigns like Google, Bing, Facebook, LinkedIn, etc., with clear goals, objectives, and KPIs tailored to each platform.

b. Continuously test and optimize marketing campaigns to improve performance

c. Collaborate closely with the content and design team to create accurate ad copy and creatives for all digital media and physical channels.

d. Actively participate in SEO endeavors, such as helping the team optimize the website and strategize earned media content promotion assets and activities.

e. Analyzing website performance and user behaviour using Google Analytics and other website performance monitoring tools.

f. Work with the CRM platform team to improve data flow and enhance reporting

g. Plan and execute BTL campaigns for each retail center in consultation with the center manager

h. Identify corporate marketing events in our target markets and support corporate sales team with digital and physical creatives, communication, brochures, etc.

i. Manage brand through awards, print media, advertorials, etc.

j. Optimize marketing spends and manage the marketing budget

k. Monitor and stay up-to-date with industry trends, new advertising technologies, and best practices to ensure our advertising strategies remain competitive and effective.

l. Build and maintain strong relationships with stakeholders, including management and cross- functional team members, to ensure that ad strategy aligns with broader business goals.

Knowledge

1. Proven work experience as a Digital Marketing Team Leader

2. In-depth knowledge of Social Media Ads, Google Ads, SEO, Microsoft Advertising and Google Analytics

3. An understanding of Email Marketing, WhatsApp and SMS Marketing

Skills

1. Excellent Analytical and Project Management Skills

2. Social Media Ads

3. Google & Bing Ads

4. Organic (SEO) Optimization/ SEM

5. Content Marketing

6. Creative Building

7. Proven success in developing marketing plans and campaigns

8. Excellent written and verbal communication skills

9. Strong project management, multitasking, and decision-making skills

10. Metrics-driven marketing mind with eye for creativity

11. Experience with marketing automation and CRM tools