AlmaBetter - Manager - Social Media & Partnerships (3-5 yrs)

Prime Responsibilities

Social Media Marketing:

- Develop and execute data-driven social media strategies across LinkedIn, Instagram, Twitter, and YouTube.

- Manage content creation, scheduling, and engagement to increase brand awareness and student enrollments.

- Track performance metrics (engagement, reach, conversions) and optimize campaigns accordingly.

- Experiment with viral content, influencer collaborations, and paid promotions.

Partnership & Outreach Campaigns:

- Identify and establish strategic partnerships with brands, influencers, and communities to expand AlmaBetter's reach.

- Execute co-branded marketing initiatives with hiring partners, universities, and ed-tech platforms.

- Develop outreach campaigns to promote AlmaBetter's offerings to potential students and corporate partners.

- Manage email, WhatsApp, and webinar campaigns to nurture leads and convert them into enrollments.

Desired Skills and Experience:

- 3+ years of experience in digital marketing, social media, or partnership marketing.

- Strong understanding of social media growth strategies and content trends.

- Proven track record in running successful partnership campaigns.

- Hands-on experience with marketing tools (Meta Ads, Google Ads, LinkedIn Campaigns, CRM, Analytics).

- Ability to analyze data and optimize campaigns for better engagement and conversions.