ALM Corp - Manager – PPC

Roles and Responsibilities

Able to set up campaign from scratch
Communicate with International clients and provide an update
Weekly & Monthly reporting
Participate in forming effective paid search strategies
Oversee accounts on search/display platforms (e.g. Google Ad Words, Bing, Facebook)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts & Ad Words.
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce the risk of click fraud
Keep abreast of PPC and SEM trends

Desired Candidate Profile
Proven experience as a PPC Manager
Must have experience of handling International clients
Digital Agency experience would be an added advantage
Experience in data analysis and reporting.
Familiarity with multiple platforms (e.g. Ad Words, Facebook, Bing) is preferred.
Working knowledge of analytics tools (e.g. Google Analytics)
Understanding of HTML and XML is a plus.
Experience in proposal making for prospects
Proficient in MS Office (particularly Excel)
Excellent communication skills.