Digital Marketing Professional

Responsibilities:

*Plan and execute paid advertising campaigns across Google & Meta platforms to drive inquiries, leads, and conversions for study abroad programs. * Develop and implement a data-driven marketing strategy across various channels, including SEO, social media marketing (paid & organic), PPC advertising, and email marketing.

* Conduct market research to understand target student demographics, interests, and pain points.

* Create compelling content (written, visual, and video) that resonates with target audiences and effectively communicates the value proposition of our programs.

* Manage and optimize website content for search engines (SEO) to improve organic traffic and lead generation.

* Oversee social media presence across various platforms, develop engaging content calendars, and manage paid social media advertising campaigns.

* Manage and optimize PPC campaigns across relevant platforms (e.g., Google Ads, social media advertising) to generate qualified leads.

* Analyze marketing campaign performance using data analytics tools and reports to identify areas for improvement and ROI measurement.

* Collaborate with internal teams (sales, operations, and program development) to ensure alignment and effectiveness of marketing initiatives.

* Stay up-to-date on the latest digital marketing trends and technologies

* Ability to manage multiple campaigns simultaneously, meeting deadlines in a fast-paced environment.