Search Engine Optimization (SEO): Conduct keyword research and analysis to identify growth opportunities. Optimize website content and structure for improved search engine visibility. Implement on-page SEO best practices, including meta tags, headers, and URL optimization. Collaborate with content creators to ensure SEO-friendly content creation. Monitor and analyze website performance metrics, identifying areas for improvement. Social Media Optimization (SMO): Develop and execute SMO strategies to enhance brand awareness and visibility. Create engaging social media content, including text, images, and videos. Manage social media platforms, responding to comments and engaging with the audience. Analyze social media insights and performance data to refine SMO strategies. Digital Marketing PPC: Plan, set up, and manage PPC campaigns across various platforms (e.g., Google Ads, Bing Ads, etc.). Conduct keyword research and ad copy optimization to improve campaign performance. Monitor PPC budgets and performance, making data-driven adjustments as needed. Generate regular reports on PPC campaign performance and present findings to the team. Social Media Marketing (SMM): Create and implement SMM campaigns to promote products, services, and events. Collaborate with the design team to develop visually appealing social media assets. Monitor social media trends, best practices, and competitors activities. Respond to customer inquiries and comments on social media platforms. Analytics and Reporting: Use various analytics tools to track and measure the effectiveness of SEO, SMO, PPC, and SMM efforts. Prepare detailed reports on the performance of digital marketing campaigns. Provide insights and recommendations for continuous improvement.
Social Media Optimization (SMO):
Requirements
Education: Any graduate with a degree in Marketing, Communications, or a related field. Knowledge: Familiarity with SEO, SMO, PPC, and SMM best practices and tools. Analytical Skills: Ability to analyze data, draw insights, and make data-driven decisions. Communication: Strong written and verbal communication skills. Creativity: Creative thinking to develop engaging and impactful digital marketing campaigns. Team Player: Collaborative and able to work effectively in a team environment. Tech Savvy: Proficiency in using digital marketing tools and platforms.
Perks and benefits
If you are a dedicated and enthusiastic individual with a passion for digital marketing and a desire to grow your career in SEO, SMO, PPC, and SMM, we encourage you to apply for this exciting opportunity. Join our team and be part of shaping our brands online presence and success.