Website Conversion Rate Optimization - Analyze website behavior, identify opportunities for optimization, and lead A/B tests to improve conversions.
Social Media Content and Ads - Develop, launch, and manage dynamic content and ad campaigns across various platforms, ensuring brand consistency and maximum reach.
Demand Generation - Craft and implement strategies to drive high-quality leads for the sales team.
Account-Based Marketing (ABM) - Develop and oversee targeted marketing strategies to engage specific accounts, coordinating with sales to move leads through the pipeline.
Webinars & Events - Lead the coordination, promotion, and execution of webinars and physical/virtual events.
Functional Capabilities:
Communication Mastery: Able to convey ideas effectively and efficiently across all levels of the organization.
Detail-Oriented: Understand that the difference between good and great is in the details. Your work reflects this belief.
Tech-Savvy: Proficient in tools such as HubSpot, SEMRush, Wordpress, Google Analytics, LinkedIn Ads, Search Ads, Zoom, and Hotjar.
Industry Experience: At least 2-3 years experience in a B2B SaaS company, with a total of 4-5 years in B2B marketing.
An Eye for Design: Understand what kind of imagery works best for lead gen ads vs TOFU ads
Key Attributes: Collaborative: Teamwork makes the dream work, and you re an excellent team player.
Curious: Always looking to learn, grow, and innovate.
Value-Driven: Align with our core values and ensure they reflect in your work.
Things You Might Brag About:
Your innate ability to dive in, get your hands dirty, and produce outstanding results.
Your relentless drive to deliver high-quality work consistently.
Your passion and commitment to being at the forefront of the 0-1 journey.