Senior Analyst - Direct Display

Job Description:

Primary responsibilities to monitor and manage digital campaigns in ad serving systems such as DCM/ CM360.

Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes

Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.

Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues.

Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.

Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns.

Pull and analyze reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing.

Ensure timely, accurate, and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders.

Send post campaign analysis within two business working days of campaign end date.

Qualifications

2 to 3 experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.

Experience using ad serving systems such as CM360

Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc

Trained in MS Excel & PowerPoint

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent