AdPushup - Strategist - Growth Marketing (3-4 yrs)

Growth Marketing Strategists

Company Description:

AdPushup is a revenue optimization platform for web publishers. The company was founded in 2014 and is headquartered in New Delhi. AdPushup is a one-stop solution for web publishers, and is a Google NPM AdX Partner, a Microsoft Ventures backed start-up, and winner of the NASSCOM Emerge 50 award. The company optimizes over 2 billion monthly ad impressions for their 300+ publishing partners worldwide. As a Growth Strategist in a leading Advertising Technology company, you will be a key member of our team.

Job Description:

- You'll be responsible for driving the organic growth of the company.

- Responsibility includes creating and managing digital marketing campaigns SEO, Social media marketing, email marketing, and content marketing.

- The ideal candidate must be aware of best practices and trends of the latest digital marketing.

Your Day-to-Day Tasks Include:

- Set digital marketing strategies using all necessary tools (website- emails- social media and blogs).

- Identify new opportunities through strategic research on products- services- and current strategies.

- Review existing digital marketing strategies and identify weaknesses and potential improvements.

- Conduct market research for the latest marketing trends and competitive scenarios and to understand the target audience.

- Tracking and analyzing campaign performance with the help of GA 4 and various analytical tools to provide actionable information.

- Collaborate with all creative, content, and development teams to ensure consistent messaging and brand alignment.

- Monitoring and maximizing the website's performance, conversion rate, and user experience is part of a digital marketing specialist's job description.

- Analyze web traffic metrics and suggest solutions to boost web presence based on these metrics.

- Forecast trends through monitoring of SEO/SEM- marketing- and sales performance metrics.

- Keep up-to-date with our audience's preferences and proactively suggest new campaigns.

- Develop, maintain and execute monthly, quarterly, and annual marketing campaigns to drive customer acquisition & fill the sales funnel.

- Collaborate across teams to support lead generation campaigns through email marketing copy, digital banner creative, and social media posts and analyze content effectiveness by leveraging web metrics and gauging the performance of tactics.

- Contribute ideas to help identify ways to develop our customer evangelists.

You Should Have:

- 3+ years of experience in digital marketing, especially in B2B lead generation.

- Strong grasp on conversion funnel optimization and analytics.

- Proven experience in content strategy, with a focus on heavy research-driven content creation.

- Strong understanding of SEO principles and content optimization.

- Exceptional written and verbal communication skills.

- Proficiency in using analytics tools (GA 4).

- Ability to manage multiple projects and deadlines in a fast-paced environment.

- Ability to manage content calendar, scheduling, and publication of content across various platforms.

- Ability to analyze web traffic metrics.

- Experience in website optimization & A/B testing.

- Good understanding of social media platforms and content marketing.

- Other duties may be assigned as needed to meet the organization's goals and objectives.

Why Should You Work for AdPushup?

- A culture of valuing our employees and promoting an autonomous, transparent, and ethical work environment.

- Talented and supportive peers who value your contributions.

- Challenging opportunities: Learning happens outside the comfort-zone and that's where our team likes to be always pushing the boundaries and growing both personally and professionally.

- Flexibility to work from home: We believe in tangible work done & actual performance, instead of measuring conventional benchmarks such as work-hours, clock-in/clock-out, etc.

- Transparency: an open, honest and direct communication with co-workers and business associates.