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118 Aditya Birla Insulators Jobs
Head - Marketing, Allen Solly
Aditya Birla Insulators
posted 5d ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
Impact the Brand Financials
- Monitor the marketing budget and expenditure
- Monitor % Sales from new developments/innovations in current category or a new category
- Define track the targeted customer in terms of demographic psychographic profile
- Understand triggers influencing buying, buying process and shopping behaviour
- Finalize selection of agency partners for execution of Marketing Plans
- Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well-defined measurement criteria
- Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand s Point of View
- Ensure efficient Media Planning Buying
- Create fresh digital content and deploy across social media platforms. Course correction of creative brand language on social media.
- To customize the marketing launch strategies to gain maximum Brand visibility
- To understand the competition
- To assess the market potential identify Gaps in the Market for Business Opportunities
- Raising challenges or questioning the assumptions
- Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
- Build Marketing Plans and Budget for executing on agreed objectives
- Innovate in marketing execution to build marketing cost efficiencies
- Timely and quality execution of GTM Campaigns Tradeshow
Minimum Experience Level:
10-15 Years
Report to:
Senior Vice President
Employment Type: Full Time, Permanent
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