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Aditya Birla Insulators

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3.5

based on 71 Reviews

118 Aditya Birla Insulators Jobs

Lead -Employer Branding

Aditya Birla Insulators

3.5

based on 71 Reviews

4-6 years

Mumbai, Nagpur, Thane + 3 more

1 vacancy

Lead -Employer Branding

Aditya Birla Insulators

posted 6d ago

Job Role Insights

Fixed timing

Key skills for the job

HRIS Software Configuration Management Social Media Marketing Media Relations Appeals

Job Description

To conceptualize, execute and deliver agenda related to Employer Branding at the ABFRL Business level. Curate, manage the content social handles for lifeatabfrl.

Job Context :

ABFRL is India s largest Fashion Lifestyle Player with ambition of high growth, entry into new segments and strengthening its presence in existing portfolios. We have a 5 Business Unit structure with most units having a distinct Business character and model. Fashion industry in India is fragmented by lot of small players. The talent scarcity in India market continues to be the bane. Fashion and Lifestyle industry is people driven and hence therefore it is critical to ensure that the company is able to attract, retain and develop top quality talent. Hence key to remain not just contemporary but to set the tone and be a leader in setting up HR Next practices in the industry that appeals to the workforce which is young, energetic, aspirational and creative.

Major Challenges

Aligning Group Initiatives with Business Context and driving them
Working across different Business Units which are at a different stage of maturity and growth.

Key Result Areas

Supporting Actions

Employer Branding

Assess the current Employer branding activities conducted in the industry and organisation
Study and create a roadmap for employer branding activities to be conducted by ABFRL
Collaborate with various teams to create and implement activities both online and offline with the aim of building awareness about ABFRL, attracting the right talent and showcase ABFRL as a great place to work at.
Facilitate and implement activities that promote the culture, offerings, events and engagement to the external world and provide the employees with a platform to express themselves
Engage in active listening engagement across various social media channels
Manage EB budgets and all vendor relationships and leverage them for maximum impact and efficiency
Drive consistent, personalized, segmented impactful 360-degree communications across channels across the entire employee lifecycle
Conduct media briefings engagement in conjunction with our media relations team
Own the design, creative elements, and physical digital touchpoints for our communications with employees
Content curation creation of digital assets for internal external communications
Measure report on key metrics for success on a consistent basis across marketing activities, campaigns, and other people indicators