Own the product marketing strategy and success of Adobe Express for priority markets within Asia Pacific. Be the expert in customer insights, market trends, competitive landscape, and growth levers for your product in priority countries within Asia Pacific. Influence the corporate team with regional market data/insights to influence the product strategy and roadmap. Collaborate with the APAC cross-functional team such as campaign marketing, media, PR, GTM, and partnership teams to execute the country strategy with excellence. The key outputs expected of the role will include, Customer and Market insights. Target audience definition and needs. Marketing strategy, value proposition and messaging. Growth levers across product, GTM, pricing, partnerships etc. Annual strategic plan defining the priority categories and product strategy. Defining success metrics/OKRs for the growth levers. Category budget planning. Requirements 10-15 years of experience in Marketing/Consulting with at least 5 years of product marketing experience in B2C digital products. Fluent in one or more Indian languages and full proficiency in English language. Proficient in market research and application of research data analytics to identify customer insights. Ability to think critically and strategically, lead leadership reviews and influence at multiple levels within organization. Have experience in the leadership role in highly matrixed multinational organizations. Confident communicator with strong verbal, and written communication skills Highly collaborative work style, and global cultural awareness