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Engaged Employer

Fourty60 Infotech

Compare

3.7

based on 12 Reviews

16 Fourty60 Infotech Jobs

Business Analyst - SEO

Fourty60 Technologies

3.7

based on 12 Reviews

2-5 years

Mumbai

1 vacancy

Business Analyst - SEO

Fourty60 Infotech

posted 6d ago

Job Role Insights

Key skills for the job

Digital Marketing Data Analysis SEO Analytical Chemistry HTML Google Analytics

+ 2 more

Job Description

Job Title : Business Analyst - SEO

Location : CHARNI ROAD
Employment Type : Full-Time

Job Overview

We are looking for a highly skilled and data-driven Business Analyst - SEO to join our digital marketing team. In this role, you will analyze website performance, develop data-backed SEO strategies, and collaborate with cross-functional teams to optimize online visibility and drive organic traffic. The ideal candidate will have a strong analytical mindset, a deep understanding of SEO, and the ability to translate data into actionable insights.

Key Responsibilities

SEO Data Analysis :
- Analyze website performance using tools like Google Analytics, Google Search Console, and SEMrush.
- Monitor and report on key SEO metrics, including traffic, rankings, CTR, and conversions.
Strategic SEO Planning :
- Collaborate with the SEO team to develop and implement data-driven optimization strategies.
- Identify and prioritize SEO opportunities based on keyword research, competitive analysis, and industry trends.
Technical SEO Audits :
- Conduct technical audits to identify issues affecting website performance (e.g., crawl errors, site speed, mobile usability).
- Work with developers to resolve technical SEO issues and ensure website optimization.
Competitor Analysis :
- Analyze competitor websites and content to identify gaps and opportunities.
- Provide insights on how to improve search rankings and outperform competitors.
Content Optimization :
- Collaborate with content teams to ensure content is SEO-optimized and aligned with target keywords.
- Analyze the performance of content marketing efforts and suggest improvements.
Reporting and Insights :
- Create detailed reports on SEO performance, trends, and ROI.
- Communicate insights and recommendations to stakeholders to drive strategic decisions.

Qualifications

Education :
- Bachelor s degree in Marketing, Business, IT, or a related field.
Experience :
- 2-5 years of experience in SEO analysis, digital marketing, or related fields.
- Hands-on experience with SEO tools like Ahrefs, Moz, SEMrush, or Screaming Frog.
Skills :
- Proficiency in data analysis tools like Google Analytics, Data Studio, or Tableau.
- Strong understanding of SEO principles, keyword research, and ranking factors.
- Familiarity with HTML, CSS, and basic website structure (preferred).
- Excellent communication and presentation skills.