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Business Analyst - SEO
Fourty60 Infotech
posted 3+ weeks ago
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Job Description
Job Title : Business Analyst - SEO
Location : CHARNI ROAD
Employment Type : Full-Time
Employment Type : Full-Time
Job Overview
We are looking for a highly skilled and data-driven Business Analyst - SEO to join our digital marketing team. In this role, you will analyze website performance, develop data-backed SEO strategies, and collaborate with cross-functional teams to optimize online visibility and drive organic traffic. The ideal candidate will have a strong analytical mindset, a deep understanding of SEO, and the ability to translate data into actionable insights.
Key Responsibilities
- SEO Data Analysis :
- Analyze website performance using tools like Google Analytics, Google Search Console, and SEMrush.
- Monitor and report on key SEO metrics, including traffic, rankings, CTR, and conversions.
- Strategic SEO Planning :
- Collaborate with the SEO team to develop and implement data-driven optimization strategies.
- Identify and prioritize SEO opportunities based on keyword research, competitive analysis, and industry trends.
- Technical SEO Audits :
- Conduct technical audits to identify issues affecting website performance (e. g. , crawl errors, site speed, mobile usability).
- Work with developers to resolve technical SEO issues and ensure website optimization.
- Competitor Analysis :
- Analyze competitor websites and content to identify gaps and opportunities.
- Provide insights on how to improve search rankings and outperform competitors.
- Content Optimization :
- Collaborate with content teams to ensure content is SEO-optimized and aligned with target keywords.
- Analyze the performance of content marketing efforts and suggest improvements.
- Reporting and Insights :
- Create detailed reports on SEO performance, trends, and ROI.
- Communicate insights and recommendations to stakeholders to drive strategic decisions.
Qualifications
- Education :
- Bachelor s degree in Marketing, Business, IT, or a related field.
- Experience :
- 2-5 years of experience in SEO analysis, digital marketing, or related fields.
- Hands-on experience with SEO tools like Ahrefs, Moz, SEMrush, or Screaming Frog.
- Skills :
- Proficiency in data analysis tools like Google Analytics, Data Studio, or Tableau.
- Strong understanding of SEO principles, keyword research, and ranking factors.
- Familiarity with HTML, CSS, and basic website structure (preferred).
- Excellent communication and presentation skills.
Key Competencies
- Analytical mindset with attention to detail.
- Ability to identify trends and patterns in large data sets.
- Strong problem-solving skills and a proactive approach.
- Team player with the ability to work in a collaborative environment.
What We Offer
- Competitive salary and performance-based bonuses.
- Opportunities for career development and skill enhancement.
- A collaborative and innovative work environment.
Experience Required
Mid-Senior level
Location
Mumbai, Maharashtra, India
Employment Type
Employment Type: Full Time, Permanent
Read full job description
What people at Fourty60 Infotech are saying
What Fourty60 Infotech employees are saying about work life
based on 14 employees
Alternate Saturday off
No travel
Day Shift
Fourty60 Infotech Benefits
Submitted by Company
Monthly 2 Saturdays Off
Submitted by Employees
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Fourty60 Infotech Mumbai Office Location
Mumbai, Maharashtra Office
Headquarter
103, Anantaya Apartments, T Gharpure Marg, Thakurdwar, Charni Road
Mumbai, Maharashtra
400004
400004
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