Congratulations! You're reading this blog because your company just won the ABECA 2024- AmbitionBox Employee Choice Awards. Now, take a pause and let that sink in for a moment - you deserve it!
Winning the ABECA is no small feat. The odds of winning one are less than 0.1% – that's about as likely as cracking India's toughest exam - the UPSC. So, if you're holding that coveted trophy right now, pat yourself on the back – your company is truly India's best of the best workplace.
Your employees' ratings and reviews made sure that your dedication to building a truly exceptional workplace never went unnoticed. Congratulations on building a workplace where your employees love to work!
Winning isn't everything, what matters the most is what you do with this win. We know what you're thinking: "How do we make the most of this epic victory?"
So, here is how you can take your employer brand to new heights with these proven strategies:
1) Spread the love (and the news) - Tell your leadership team - CXOs, business heads, functional heads, department heads and managers about the ABECA 2024 win. Let them know how their initiatives have fostered a positive and productive workplace culture, which employees appreciate. Here is an email template to you can use.
2) Thank all your employees - Tell all your employees about this win and let them know that this incredible victory wouldn't be possible without them. Here is a ready-to-use email template to thank your employees. We've already thanked all the employees who voted for your company, yet hearing it directly from you would undoubtedly mean the world to them. So, show them your appreciation by throwing them a party 😜 worthy of your victory, they deserve it!
3) Flaunt your trophy - Find that trophy a place of honour – don't let this trophy hide in the shadows. Position it somewhere where everyone can see it like a reception desk, trophy cabinet, or maybe even a specially designed pedestal (your call!). Let it stand as a symbol of your employees’ approval because that’s what our trophy stands for.
4) Show off your winner badge - It's time to show off that "Proud Winner of ABECA 2024" badge on your website, about us, career page, and LinkedIn banner like a badge of honour. You can easily download the badge by taking access to our employer dashboard from here. Get ready to witness a surge in quality job applicants (and envy from competitors).
5) Let the media know - Don't be shy! Only 0.1% of Indian companies win this – that's brag-worthy! Issue a press release and let the world know who's the boss. You can find the template of the PR here.
6) Social Media Takeover: Flood those feeds with celebration pics and award selfies on your official company handle. And don't forget the hashtag #ABECA2024 – let everyone know you're part of an exclusive club. We have some ready-to-use, customizable social media posts that you can access by logging into our employer dashboard from here.
7) Revisit your job descriptions - Add "ABECA 2024 Winner" to your job descriptions on every job portal. Watch the applications (and your talent pool) grow faster than the speed of light. If you have an active job posting on Naukri.com, we have already highlighted your ABECA 2024 win in your job description. Consider it as a small gift from our side 😉
8) Put out posters and danglers - In your ABECA winners’ kit, you get additional posters and collaterals to spread the ABECA love throughout your office. We highly recommend placing the posters and danglers in areas with maximum visibility where they can serve as daily reminders of your commitment to employee well-being.
9) Mention it in your reports too - Don't let this achievement gather dust in a corner. Flaunt it in your quarterly business, year-end, investor, and media reports too.
10) Use it in events & onboarding new candidates - Mention ABECA 2024 branding at your company events, from summits and team get-togethers to even your Learning & Development sessions! Also give your new hires something to shout about right from the start with a welcome kit packed with cool ABECA merch like mugs, tees, you name it.
11) Announce your win at your town hall - Show your employees what 'ABECA 2024 Winner' actually means! Celebrate your win at your next town hall as It fosters a sense of belonging and collective achievement, boosting morale and engagement.
12) Share the celebration post - We've captured some highlights from our celebration in a special social media post to celebrate your win together. We know your employees will be thrilled to see this, so share the social media post with them!
We've structured the entire checklist into two parts to cater to different target audiences. The first part is for your employees, leadership teams, and stakeholders, while the second part is for job seekers and your industry competitors.
For your Employees, Leadership Team & Internal Stakeholders
☐ Send an email to your leadership team about the ABECA 2024 win
☐ Send a thank you email to all your employees for the win
☐ Prominently display the ABECA trophy where it's visible to everyone
☐ Put out posters, danglers, and standees from the ABECA 2024 media kit
☐ Proudly showcase your ABECA 2024 win during office events & onboarding new candidates
☐ Announce your ABECA 2024 win at your town hall meeting
For Job Seekers and Global Audience
☐ Issue a Press Release to spread the word about the win
☐ Display the "Proud Winner of ABECA 2024" badge on your website, career page, etc.
☐ Share a social media post across all official handles announcing the win
☐ Mention your ABECA 2024 win in your job description across all job portals
☐ Share the celebration post from our visit with your employees and your official channels
☐ Mention the win in your quarterly business, year-end, investor, and media reports
Remember, this award isn't just a trophy, it's an opportunity. Use ABECA to amplify your employer brand, attract top talent, and most importantly, remind everyone (including yourself) that your workplace is truly India’s best of the best.
If you have any queries please reach out to us at support@ambitionbox.com.