Product Manager

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600+ Product Manager Interview Questions and Answers

Updated 11 Mar 2025

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Q101. How will you design API modules for a social media product?

Ans.

Designing API modules for a social media product involves creating endpoints for user authentication, posting content, interacting with friends, and accessing user data.

  • Identify key features of the social media product such as user profiles, posts, comments, likes, and messages.

  • Create API endpoints for user authentication, allowing users to register, login, and manage their accounts.

  • Develop endpoints for posting content, including text, images, videos, and links.

  • Implement end...read more

Q102. Discussion on Amazon Prime: Why is Prime so successful? Design a strategy to increase the Prime users by 5x

Ans.

Amazon Prime's success lies in its convenience, value, and customer-centric approach.

  • Prime offers free and fast shipping, access to streaming services, and exclusive deals.

  • Amazon prioritizes customer satisfaction and continuously improves Prime benefits.

  • To increase users, Amazon can offer more localized content, expand partnerships, and improve marketing efforts.

  • Amazon can also offer more personalized recommendations and rewards for frequent users.

Q103. Design a warehouse storage space for a category of products.

Ans.

Designing a warehouse storage space for a category of products.

  • Identify the category of products and their storage requirements

  • Determine the size and layout of the warehouse

  • Choose appropriate storage systems such as pallet racking, shelving, or mezzanine floors

  • Consider factors such as accessibility, safety, and efficiency

  • Implement a system for inventory management and tracking

Q104. How will you assess the market for upcoming Online payments product ?

Ans.

I will assess the market for upcoming Online payments product by conducting market research and analyzing customer needs and preferences.

  • Conduct market research to identify the target audience and their needs

  • Analyze the competition and their offerings

  • Identify the gaps in the market and potential opportunities

  • Gather feedback from potential customers through surveys and focus groups

  • Consider factors such as security, ease of use, and convenience

  • Evaluate the regulatory environmen...read more

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Q105. As a Product Manager for L&T, how would you estimate the number of lifts required for a 30-story building ?

Ans.

Estimating lifts for a 30-story building involves analyzing traffic patterns, occupancy, and building design.

  • Determine the building's total square footage and number of occupants per floor.

  • Consider peak usage times, such as morning and evening rush hours.

  • Use the rule of thumb: 1 lift for every 50-60 occupants during peak hours.

  • Factor in the building's purpose (residential, commercial) which affects traffic patterns.

  • Example: A residential building may require fewer lifts than ...read more

Q106. The supreme court has said that Aaadhar card is no more mandatory. Design a product for banks as customers to verify end users data. Data needed are: Customer name, Address and Income. Tell us: • The data sourc...

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Ans.

Design a product for banks to verify end users data without Aadhar card.

  • Data sources can be government-issued IDs, utility bills, and bank statements.

  • Product design should include OCR technology for document scanning and verification.

  • Pricing can be based on a per-verification or subscription model.

  • GTM can involve partnerships with banks and marketing to financial institutions.

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Q107. What features will you add for WhatsApp and what features will you remove/improve in WhatsApp?

Ans.

I would add a feature for scheduling messages and improve the privacy settings while removing the 'forwarded' label.

  • Add a scheduling feature for messages to be sent at a later time

  • Improve privacy settings by allowing users to control who can add them to groups

  • Remove the 'forwarded' label to reduce the spread of misinformation

Q108. Root Cause Analysis - Flipkart cart addition down by 10% in last 3 days

Ans.

Root cause analysis of 10% decrease in Flipkart cart addition in last 3 days.

  • Check for any technical issues or bugs in the cart addition process

  • Analyze user behavior and feedback to identify any changes in preferences or needs

  • Look for any external factors such as competition or marketing campaigns

  • Review any recent updates or changes to the website or app

  • Consider any changes in pricing or availability of products

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Q109. Describe the architecture for a product that you’ve worked on? What type of replication were you using (MySQL DB)?

Ans.

I worked on a product with a microservices architecture using MySQL DB for replication.

  • The product had a microservices architecture with each service having its own database.

  • We used MySQL DB for replication to ensure data consistency across all services.

  • We also implemented load balancing and caching to improve performance.

  • The architecture allowed for easy scaling and maintenance of the product.

  • Examples of services included user management, payment processing, and content deli...read more

Q110. What is your favorite app? What are the pros and cons of the app? Basic Resume Grilling & Design Questions

Ans.

My favorite app is Spotify.

  • Pros: vast music library, personalized playlists, easy to use interface

  • Cons: occasional glitches, limited free version features

  • Examples: Discover Weekly playlist, Daily Mix playlists

Q111. How would you improve inventory issues and work on pushing out items that are not selling as fast, without affecting profitability to a great extent?

Ans.

Implement data-driven inventory management strategies to optimize sales and minimize losses.

  • Utilize sales data and analytics to identify slow-moving items and adjust ordering quantities accordingly.

  • Implement promotions or discounts on slow-selling items to increase demand and clear out excess inventory.

  • Collaborate with sales and marketing teams to develop targeted campaigns for slow-moving products.

  • Regularly review and update inventory levels to ensure optimal stock levels ba...read more

Q112. Price & Cost Structure if Flipkart rents heavy home appliances instead of selling. Where can it save money?

Ans.

Renting heavy home appliances instead of selling - cost-saving measures for Flipkart

  • Reduced inventory costs as fewer appliances need to be purchased and stored

  • Lower transportation costs as appliances can be rented out from local warehouses instead of being shipped from a central location

  • Less need for after-sales service and support as appliances are returned after use

  • Potential for higher profit margins as rental fees can be set higher than the cost of purchasing and selling t...read more

Q113. What are the various KPIs to measure different domains like sales, supply chain, etc?.

Ans.

KPIs vary by domain, but common ones include revenue, customer satisfaction, inventory turnover, and on-time delivery.

  • Sales: revenue, customer acquisition cost, customer lifetime value

  • Supply chain: inventory turnover, on-time delivery, order lead time

  • Marketing: website traffic, conversion rate, cost per lead

  • Customer service: customer satisfaction, first response time, resolution time

  • Product development: time to market, product adoption rate, customer feedback

  • Finance: gross ma...read more

Q114. How do you handle communications with diff teams and how do you resolve conflict?

Ans.

I prioritize open and clear communication, actively listen to all parties involved, and work towards finding a mutually beneficial solution.

  • Prioritize open and clear communication with all teams involved

  • Actively listen to all parties to understand their perspectives and concerns

  • Work towards finding a mutually beneficial solution to resolve conflicts

Q115. What is the role of product manager in genetic testing marketing?

Ans.

Product managers in genetic testing marketing are responsible for developing and launching genetic testing products, understanding customer needs, and staying informed on industry trends.

  • Developing and launching genetic testing products to meet customer needs

  • Collaborating with cross-functional teams including R&D, marketing, and sales

  • Analyzing market trends and competition to inform product strategy

  • Ensuring compliance with regulatory requirements for genetic testing products

  • E...read more

Q116. Background, Tech projects handled, How to leverage machine-learning in cyber-security?

Ans.

Machine learning can be leveraged in cyber-security to detect and prevent cyber threats.

  • Machine learning algorithms can analyze large amounts of data to identify patterns and anomalies that may indicate a cyber attack.

  • By training machine learning models on historical data, they can learn to recognize known attack patterns and predict future attacks.

  • Machine learning can be used to automate the detection and response to security incidents, reducing the time and effort required ...read more

Q117. List down all the parameters you’d evaluate to design the restaurant recommendation algorithm for Swiggy.

Ans.

Parameters for designing restaurant recommendation algorithm for Swiggy

  • User's location and distance from the restaurant

  • User's previous orders and ratings

  • Restaurant's popularity and ratings

  • Cuisine type and availability

  • Time of day and day of the week

  • Special offers and discounts

  • Delivery time and availability

  • User's dietary preferences and restrictions

Q118. What is the estimated number of people in Bangalore wearing white shoes on a rainy day when rain is forecasted to stop by evening?

Ans.

It is impossible to accurately estimate the number of people in Bangalore wearing white shoes on a rainy day with the given information.

  • Estimating the number of people wearing white shoes in a specific city on a specific day is highly subjective and dependent on various factors such as individual preferences, fashion trends, and availability of white shoes in the market.

  • The forecasted rain stopping by evening may also impact the number of people wearing white shoes as they ma...read more

Q119. Design a movie-booking app for elder people (someone who is not very tech-savvy and just started using smartphones).

Ans.

A movie-booking app designed for elder people who are not tech-savvy.

  • Simple and intuitive user interface with large fonts and buttons.

  • Option to book tickets over the phone with customer support.

  • Ability to filter movies by genre and language.

  • Option to save favorite theaters and movies for easy access.

  • Integration with Google Maps for easy navigation to theaters.

  • Option to receive reminders for upcoming movies and showtimes.

  • Clear instructions and tutorials for first-time users.

  • Op...read more

Q120. Design a pament device and what other features will you add to it.

Ans.

The payment device will be a compact and secure device that accepts multiple payment methods.

  • The device will have a touch screen display for easy navigation.

  • It will accept payments through NFC, EMV, and QR codes.

  • The device will have a built-in camera for scanning QR codes.

  • It will have a biometric authentication feature for added security.

  • The device will have a rechargeable battery for portability.

  • It will have a receipt printer for generating receipts.

  • The device will have a sl...read more

Q121. How will your design take care of the price-cuts and discounts

Ans.

Our design will incorporate dynamic pricing strategies and personalized discounts based on customer behavior.

  • We will analyze customer behavior and purchase history to offer personalized discounts.

  • We will implement dynamic pricing strategies to adjust prices based on market demand and competition.

  • We will communicate price-cuts and discounts effectively through targeted marketing campaigns.

  • We will continuously monitor and optimize our pricing and discount strategies to ensure p...read more

Q122. How comfortable you are with technology? Can you explain how a mobile application works?

Ans.

I am very comfortable with technology and can explain how a mobile application works.

  • A mobile application is a software program designed to run on mobile devices such as smartphones and tablets.

  • It is typically downloaded from an app store and installed on the device.

  • The app may require access to certain device features such as the camera or GPS.

  • Users interact with the app through a graphical user interface (GUI) which may include buttons, menus, and other controls.

  • The app may...read more

Q123. You are sucessful in your work project? But Sr person take credit, what will you do?

Ans.

I would address the situation with the Sr person and discuss the proper allocation of credit.

  • I would approach the Sr person and express my concerns about the credit allocation.

  • I would provide evidence of my contributions to the project.

  • I would suggest a fair and equitable solution for the credit allocation.

  • I would remain professional and respectful throughout the conversation.

Q124. We are setting up internet access for a small town of 3000 people in India. How much bandwidth is required?

Ans.

Bandwidth requirement for a small town of 3000 people in India

  • Bandwidth requirements depend on the internet usage habits of the residents

  • Consider factors like streaming, gaming, video conferencing, and browsing

  • A good starting point could be 100 Mbps for a town of 3000 people

Q125. how will you increase our company's customer base from X to 2X in a matter of 1 month?

Ans.

Implement targeted marketing campaigns, improve customer experience, and leverage social media to increase customer base.

  • Identify target audience and create personalized marketing campaigns

  • Improve customer experience through product enhancements and customer support

  • Leverage social media platforms to reach a wider audience

  • Collaborate with sales team to identify potential leads and convert them into customers

  • Offer incentives or promotions to attract new customers

  • Analyze custome...read more

Q126. How will you increase the revenue to 2x from each customer in a course of 2 months?

Ans.

To increase revenue 2x from each customer in 2 months, focus on upselling, cross-selling, and improving customer retention.

  • Implement upselling strategies by offering higher-priced versions or additional features of the product.

  • Cross-sell by recommending complementary products or services to customers.

  • Improve customer retention through personalized communication, loyalty programs, and exceptional customer service.

  • Analyze customer data to identify potential upsell and cross-sel...read more

Q127. Can you explain some of the data science projects you worked on?

Ans.

I have worked on data science projects involving customer segmentation, predictive analytics, and recommendation systems.

  • Developed a customer segmentation model using clustering algorithms to identify different customer groups based on behavior and demographics.

  • Built predictive analytics models to forecast sales and customer churn, helping the company make data-driven decisions.

  • Implemented recommendation systems using collaborative filtering techniques to personalize product ...read more

Q128. How to incentivize users to give proper ratings and reviews?

Ans.

To incentivize users to give proper ratings and reviews, you can offer rewards, provide a seamless review process, and engage with users.

  • Offer rewards such as discounts, exclusive content, or loyalty points for leaving reviews.

  • Make the review process seamless and user-friendly, minimizing any friction or barriers.

  • Engage with users by responding to their reviews, addressing concerns, and showing appreciation.

  • Provide incentives for verified purchases or verified users to ensure...read more

Q129. How will you approach making an environment modeling financial transaction simulator?

Ans.

I would approach creating an environment modeling financial transaction simulator by first understanding the key components and variables involved.

  • Research existing financial transaction simulators to understand best practices and common features

  • Identify the key variables and parameters that need to be modeled in the simulator (e.g. transaction types, frequency, amounts)

  • Develop a data model that accurately represents the relationships between these variables

  • Create a user-frie...read more

Q130. What coding skills do you have and how did you use them?

Ans.

I have intermediate coding skills in Python and SQL, which I have used to automate tasks and analyze data.

  • Intermediate level in Python and SQL

  • Used Python to automate repetitive tasks, such as data cleaning and analysis

  • Utilized SQL to query databases and extract relevant information

Q131. What do you think about the strategy of OTT players in India?

Ans.

OTT players in India have adopted a smart strategy to capture the market.

  • OTT players are focusing on creating original content to attract viewers.

  • They are also offering regional content to cater to the diverse Indian audience.

  • OTT players are partnering with telecom companies to offer bundled services.

  • They are also investing in technology to improve user experience.

  • OTT players are adopting a freemium model to attract more users.

  • Examples include Netflix's Sacred Games, Amazon P...read more

Q132. How will you solve the supply demand issue in peak time in Cab aggregator industry?

Ans.

I will implement dynamic pricing and incentivize drivers to work during peak hours.

  • Implement dynamic pricing to encourage more drivers to work during peak hours

  • Incentivize drivers with bonuses or higher pay during peak hours

  • Partner with other transportation companies to increase the supply of available vehicles

  • Use data analysis to predict peak times and adjust supply accordingly

  • Offer alternative modes of transportation such as bikes or scooters during peak hours

Q133. What technology will you use for the large database?

Ans.

For a large database, we will use a combination of relational and NoSQL databases such as MySQL and MongoDB.

  • Utilize a combination of relational and NoSQL databases for flexibility and scalability

  • MySQL for structured data and complex queries

  • MongoDB for unstructured data and high volume of reads and writes

Q134. You are the PM at meta. How would you decrease the number of fraud posts?

Ans.

Implement stricter verification processes, utilize AI for detection, and increase penalties for fraudsters.

  • Implement stricter verification processes for account creation

  • Utilize AI algorithms to detect patterns of fraudulent behavior

  • Increase penalties for users found to be posting fraudulent content

Q135. Design a "Pay Later" feature for an e-commerce consumer website.. In depth discussion on features, metrics, trade-offs.

Ans.

Design a Pay Later feature for an e-commerce website

  • Allow customers to defer payment for a set period of time

  • Offer different payment options such as monthly installments or a lump sum payment

  • Implement credit checks to ensure customers are eligible for Pay Later feature

  • Track metrics such as conversion rates, average order value, and default rates

  • Trade-offs include potential increase in default rates and potential impact on cash flow

Q136. What processes did you follow on prioritization of sprint?

Ans.

Prioritization of sprint is based on customer needs, business goals, and team capacity.

  • Gather customer feedback and prioritize features based on their needs

  • Align features with business goals and objectives

  • Consider team capacity and resources before finalizing the sprint backlog

  • Regularly review and adjust priorities based on changing circumstances

  • Use tools like MoSCoW method or Kano model for prioritization

  • Example: Prioritizing bug fixes over new features if the product is uns...read more

Q137. Zomato conversion has dropped by 20% all of a sudden. you're the CEO what will you do?

Ans.

I would conduct a thorough analysis to identify the root cause of the drop in conversion and implement targeted strategies to address it.

  • Conduct a detailed analysis of user behavior, market trends, and competitor actions to identify potential reasons for the drop in conversion.

  • Engage with the product team to review the user experience, app performance, and any recent updates that may have impacted conversion rates.

  • Implement targeted marketing campaigns, promotions, or incenti...read more

Q138. Guesstimate: Guess the number of vadapavs consumed in mumbai

Ans.

Approximately 18 million vadapavs are consumed in Mumbai every day.

  • Consider the population of Mumbai and the popularity of vadapav as a snack.

  • Estimate the number of street vendors selling vadapav in Mumbai.

  • Assume an average number of vadapavs sold per vendor per day.

  • Factor in the demand for vadapav during peak hours and festivals.

  • Consider the price of vadapav and its affordability for the common people.

  • Compare the consumption of vadapav with other popular snacks in Mumbai.

Q139. Why you want to join Hashedin?

Ans.

I am excited to join Hashedin because of its reputation for innovative solutions and collaborative work culture.

  • Hashedin has a strong track record of delivering cutting-edge technology solutions for clients across various industries.

  • I am impressed by the company's focus on collaboration and teamwork, which aligns with my own work style.

  • I am excited about the opportunity to work with a talented and diverse team of professionals at Hashedin.

  • Hashedin's commitment to employee gro...read more

Q140. If a bug needs to be prioritised before a release, how would you influence the stakeholders?

Ans.

Influence stakeholders by highlighting impact on user experience, revenue, and reputation.

  • Explain the severity of the bug and its potential impact on user experience

  • Highlight the financial implications of releasing a product with known bugs

  • Emphasize the potential damage to the company's reputation if the bug is not addressed

  • Present data or examples to support your arguments

Q141. Design a new app to enter food tech industry in India. How will you differentiate from the competitors?

Ans.

Our app, FoodEase, offers personalized meal plans based on user preferences and dietary restrictions.

  • FoodEase will have a feature that allows users to input their dietary restrictions and preferences, and generate personalized meal plans accordingly.

  • We will partner with local restaurants and food delivery services to offer a wide range of options for users.

  • FoodEase will also have a social aspect, allowing users to share their meal plans and recipes with friends and family.

  • We ...read more

Q142. What parameters will you use to decide the priorities in a feature backlog.

Ans.

Prioritization of feature backlog based on parameters

  • Customer needs and feedback

  • Business goals and objectives

  • Technical feasibility and complexity

  • Market trends and competition

  • Impact on user experience and revenue

  • Cost and resources required

  • Risk and compliance

  • Dependencies and timelines

  • Value and ROI

  • Urgency and criticality

Q143. Why Product Management?

Ans.

Product Management combines my passion for technology, problem-solving, and customer-centricity.

  • Product Management allows me to bridge the gap between business strategy and product development.

  • I enjoy the challenge of identifying market opportunities and creating innovative solutions.

  • Being a Product Manager enables me to work cross-functionally with various teams, fostering collaboration and driving successful product launches.

  • I find fulfillment in understanding customer need...read more

Q144. How do you deal with a client's feature request that makes you deviate from your product roadmap?

Ans.

I would evaluate the impact on the overall product strategy, prioritize based on customer needs and market trends, and communicate effectively with stakeholders.

  • Evaluate the impact of the feature request on the overall product strategy

  • Prioritize the request based on customer needs and market trends

  • Communicate effectively with stakeholders to discuss the potential impact and trade-offs

  • Consider if the request aligns with the long-term vision and goals of the product

  • Explore alte...read more

Q145. What is your biggest fear? Is it that your feature will not be prioritized?

Ans.

My biggest fear is not meeting customer needs

  • I prioritize customer feedback and needs in my feature development

  • I conduct thorough research and analysis to ensure customer satisfaction

  • I regularly communicate with customers to gather feedback and make improvements

  • I am open to constructive criticism and willing to make changes to meet customer needs

Q146. Which is your favourite app? How will you improve it? Draw mockups

Ans.

My favorite app is Spotify. I would improve it by adding a feature to create collaborative playlists with friends.

  • Add a feature to create collaborative playlists with friends

  • Allow users to share their playlists with others

  • Integrate social media platforms to make it easier to share playlists

  • Improve the search function to make it easier to find specific songs or artists

Q147. What will you do I customers start cancelling the order on the Urban company?

Ans.

I will analyze the reasons for cancellations, address any issues, improve customer experience, and implement strategies to retain customers.

  • Analyze the reasons for cancellations to identify any common issues or trends

  • Address any issues that are leading to cancellations, such as poor service quality or pricing concerns

  • Improve customer experience by enhancing service offerings, providing better communication, or offering discounts or promotions

  • Implement strategies to retain cus...read more

Q148. Design a page to sell jewelry on Amazon. What all factors will you take under consideration?

Ans.

Factors to consider while designing a page to sell jewelry on Amazon

  • User-friendly interface with high-quality images and detailed product descriptions

  • Easy navigation and search options to find specific types of jewelry

  • Customer reviews and ratings to build trust and credibility

  • Secure payment options and return policies

  • Promotions and discounts to attract customers

  • Integration with social media platforms for wider reach

  • Responsive design for mobile and tablet users

Q149. What are your observations on the currently existing product of TFG?

Ans.

TFG's current product is user-friendly but lacks advanced features.

  • User-friendly interface with easy navigation

  • Limited features compared to competitors

  • Lacks integration with popular third-party tools

  • Feedback from users indicates desire for more customization options

Q150. What do you do if engineering lead refuses to build a particular feature?

Ans.

Collaborate with engineering lead to understand their concerns and find a solution together.

  • Listen to the engineering lead's concerns and try to understand their perspective.

  • Discuss the importance of the feature and how it aligns with the product roadmap.

  • Explore alternative solutions or compromises that could address the engineering lead's concerns.

  • If necessary, escalate the issue to higher management for resolution.

  • Ultimately, prioritize the feature based on its impact on th...read more

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