Wings Promos - Specialist - Marketing (2-4 yrs)

Job Summary:

We are seeking a dynamic and results-driven Marketing Specialist to develop and implement marketing strategies that enhance brand awareness, drive customer engagement, and generate leads.

The ideal candidate will have an MBA in Marketing and a strong understanding of market research, digital marketing, and campaign management, specifically in the events industry.

Key Responsibilities:

- Develop and execute marketing campaigns across multiple channels, including digital, social media, email, and traditional advertising, with a focus on event promotion.

- Conduct market research to identify trends, competitor strategies, and customer preferences in the events industry.

- Manage content creation for websites, blogs, social media, and marketing materials related to events.

- Collaborate with event planning, sales, and production teams to align marketing initiatives with business objectives.

- Monitor and analyze campaign performance using analytics tools, adjusting strategies for optimal results.

- Handle branding efforts, including logo usage, brand messaging, and corporate identity standards for event promotions.

- Develop and maintain relationships with media outlets, influencers, and industry professionals to maximize event exposure.

- Assist in budget planning and ROI analysis for marketing initiatives related to events.

- Stay updated on industry trends and emerging marketing technologies relevant to the events sector.

Required Skills & Qualifications:

- MBA in Marketing or a related field.

- 2-5 years of experience in marketing, preferably in the events industry.

- Strong knowledge of digital marketing, including SEO, PPC, social media, and email marketing for event promotion.

- Excellent written and verbal communication skills.

- Experience with marketing automation and analytics tools (Google Analytics, HubSpot, etc.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

- Strong analytical and problem-solving skills.

Preferred Qualifications:

- Experience in event marketing, sponsorships, and partnership development.

- Knowledge of graphic design tools (Adobe Creative Suite, Canva) is a plus.

- Certification in Google Ads, HubSpot, or similar marketing platforms