Business Development Manager

Role & responsibilities

1. Business Development Strategy & Execution:

Collaborate with the Regional Manager and Centre Managers to develop and

execute region-specific business development strategies, focusing on high-

potential local areas (e.g., tech parks, residential complexes, local offices,

etc.).

Create and implement tailored outreach programs for institutions, enterprises,

and individuals within these regions to drive awareness and adoption of

upGrad's programs.

2. Lead Generation & Market Penetration:

• Tech Parks & Corporate Hubs: Actively target and engage tech parks,

innovation hubs, and other business districts to generate leads for both

corporate upskilling programs and individual enrolments.

• Residential Apartments & Local Communities: Develop and implement

targeted lead generation campaigns within residential areas, housing

complexes, and gated communities to reach potential customers who may be

interested in upskilling or study abroad programs.

• Community Engagement: Identify and network with local influencers,

community groups, and associations to increase brand presence and

encourage sign-ups for upGrad programs.

3. Institutional Partnerships:

• Build and maintain strong relationships with educational institutions

(universities, colleges, schools) to foster collaboration and drive the adoption

of upGrad's offerings.

• Engage with decision-makers in the education sector (e.g., administrators,

faculty, career services) to introduce upGrad's programs and explore

partnership opportunities.

4. Corporate Outreach:

• Identify potential corporate clients and HR departments interested in upskilling

programs for their employees. Develop and pitch tailored corporate learning

solutions.

• Work with corporate HR and L&D teams to structure upGrads offerings into

training packages that meet their organizational needs.

5. BTL Marketing Activities:

• Plan and execute Below-The-Line (BTL) marketing campaigns such as

targeted workshops, seminars, webinars, pop-up events, and interactive

sessions to generate leads and increase customer engagement.

• Represent upGrad at career fairs, job expos, networking events, and local

community gatherings to enhance brand visibility and foster relationships with

potential clients.

6. Lead Qualification & Conversion:

• Engage with leads generated through outreach efforts and qualify them

based on their needs, readiness to enroll, and alignment with upGrads

programs.

• Provide personalized consultation to leads, guiding them through program

options and facilitating the enrolment process in collaboration with the sales or

enrolment teams.

7. Market Research & Feedback:

• Continuously monitor trends, competitor activities, and customer preferences

to identify new business opportunities within your region.

• Collect customer feedback and insights to share with the marketing and

product teams to enhance program offerings.

8. Reporting & Performance Tracking:

• Maintain a detailed database of interactions, meetings, and business

development activities using CRM tools.

• Track and report key metrics such as lead generation numbers, conversion

rates, partnerships, and revenue growth to the Regional Manager.

Qualifications and Skills:

• Experience: Minimum 7-8 years of experience in business development,

sales, or marketing roles in the education, ed-tech, or corporate training

sectors.

• Industry Knowledge: A good understanding of the study abroad and

professional upskilling market, along with the ability to engage both academic

institutions and corporate enterprises.

• Skills:

Strong communication and interpersonal skills to build and nurture

relationships.

Ability to manage multiple business development initiatives

simultaneously.

Strategic thinking, problem-solving, and negotiation skills.

Proficiency in CRM tools and Microsoft Office Suite.

Familiarity with digital marketing techniques is a plus.