Copywriter

A copywriter under 5 years of experience who:

Thinks in ideas and has a portfolio they are proud of.

Showcases executions that are not just print ads. Understands what a campaign is.

Has done their time in the trenches - written everything from an e-brochure to sharp Push Notifications.

Is curious about writing copy for the internet and what makes it drive conversions.

Is in tune with whats changing in the world of advertising, globally.

Knows their Drogas from their Hegartys. And has a beaten up copy of Hey Whipple lying somewhere in the closet.

Can actually write copy that moves people, duh.

Has some exposure working with networked agencies and/or even startups, though not a mandate.

What this person will be doing with us:

• Work on time-sensitive briefs on our line of exciting financial and credit products.
• Do the whole nine yards of conversion-driven writing - Emails, Landing Pages, FB ads, Whatsapps, Push Notifications, even the messaging thats visible on the product.
• Think conceptually to solve marketing problems and write aligned to the strategy. Nothing random.
• Deliver new age ideas and fresh thinking on the brands larger goal.
• Be iterative and learn in an environment driven by performance advertising.

What will make you thrive with us:

• An opportunity to be mentored by passionate minds in marketing and advertising.
• Work on products that redefine the future of credit for India.
• A very active yet flexible work culture.
• An open pantry so your gut and wits are nourished.
• Be in company of some really smart minds and shape your career ahead.
• A place in an affirming culture that champions women.