Upload Button Icon Add office photos
Engaged Employer

i

This company page is being actively managed by ZealousWeb Team. If you also belong to the team, you can get access from here

ZealousWeb Verified Tick

Compare button icon Compare button icon Compare
filter salaries All Filters

1 ZealousWeb Job

Digital Marketing Manager

5-10 years

Ahmedabad

1 vacancy

Digital Marketing Manager

ZealousWeb

posted 16d ago

Job Description

Job Responsibilities


1. Strategy Development & Execution

  • Develop and execute multi-channel digital marketing strategies for multiple clients.
  • Optimize digital campaigns for SEO, PPC, email marketing, social media, and content marketing.
  • Create detailed marketing roadmaps and content calendars for each client.
  • Stay updated with industry trends and emerging digital marketing technologies.

2. Performance Marketing & Paid Ads

  • Plan and execute paid ad campaigns across Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads.
  • Manage budgets and optimize ad spend vs. ROI.
  • Set up A/B testing for ad creatives and landing pages.
  • Track CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), and CTR (Click-Through Rate).

3. SEO & Website Optimization

  • Oversee technical SEO, on-page, and off-page SEO strategies to improve rankings.
  • Conduct competitor analysis and market research.
  • Implement conversion rate optimization (CRO) strategies for landing pages.

4. Social Media & Content Marketing

  • Manage organic and paid social media strategies across platforms (Facebook, Instagram, LinkedIn, YouTube).
  • Oversee content creation for blogs, case studies, whitepapers, and social media.
  • Work with influencers for brand collaborations.

5. CRM, Email Marketing & Automation

  • Implement email marketing automation strategies to nurture leads.
  • Oversee CRM integrations (HubSpot, Zoho CRM, Mailchimp).
  • Track email open rates, CTR, and lead conversion.

6. Client Communication & Stakeholder Engagement

  • Act as the primary point of contact for clients, providing strategy updates and campaign reports.
  • Engage with senior stakeholders to align marketing strategies with business goals.
  • Liaise with external agencies, vendors, and freelancers for campaign execution.

7. Team Leadership & Training

  • Lead a team of SEO specialists, PPC managers, content marketers, and social media strategists.
  • Conduct regular team meetings, training sessions, and performance reviews.
  • Mentor junior team members and ensure KPI-driven performance across all projects.

8. Key Performance Indicators (KPIs)

  • Website Traffic Growth (Organic & Paid)
  • Lead Generation & Conversion Rates
  • ROI on Paid Campaigns
  • SEO Performance (Keyword Rankings, Backlinks, DA Score)
  • Engagement Metrics (Social Media Interactions, Shares, Comments)
  • Email Open Rates & Click-Through Rates
  • Customer Acquisition Cost (CAC)
  • Lifetime Value of a Customer (LTV)

9. Industries & Business Types This Role Will Focus On

  • B2B & B2C Marketing
  • Healthcare, SaaS, E-commerce, and Real Estate
  • Startup and Enterprise-level Marketing Strategies

8. Challenges This Role Should Be Prepared For

  • Managing multiple client accounts and marketing campaigns simultaneously.
  • Keeping up with Googles evolving SEO algorithms.
  • Staying ahead of competitors in paid search and social media trends.
  • Scaling paid ad campaigns while maintaining low CAC (Cost of Customer Acquisition).
  • Managing a remote and in-office digital marketing team effectively.

Technical Skills Required

  • SEO & SEM: Google Search Console, SEMrush, Ahrefs, Moz, Google Ads.
  • Paid Advertising: Google Ads, Meta Business Manager, LinkedIn Ads, Twitter Ads.
  • Social Media Management: Hootsuite, Buffer, Sprout Social.
  • Email Marketing & Automation: Mailchimp, HubSpot, GetResponse, ActiveCampaign.
  • Analytics & Reporting: Google Analytics, Google Data Studio, Clarity, Hotjar.
  • Marketing Automation & CRM: HubSpot, Zoho CRM, Salesforce.
  • Content Management: WordPress, Shopify, Webflow, Wix, Elementor.
  • AI & Automation Tools: ChatGPT, inVideo, MidJourney, Jasper AI.
  • A/B Testing & CRO: Optimizely, Unbounce, VWO.

Non-Technical Skills Required

  • Leadership & Team Management: Ability to lead a team of 20+ digital marketing specialists.
  • Client Management: Strong communication and presentation skills for handling clients.
  • Project Management: Ability to manage multiple client projects simultaneously.
  • Analytical Thinking: Strong data analysis skills to optimize marketing campaigns.
  • Creativity & Innovation: Ability to develop unique marketing strategies.
  • Time Management: Efficient in handling multiple deadlines and prioritizing tasks.




Employment Type: Full Time, Permanent

Read full job description

What people at ZealousWeb are saying

Digital Marketing Manager

5-10 Yrs

Ahmedabad

17d ago·via naukri.com

Recently Viewed

write
Share an Interview