*Achieves objectives by creating marketing and sales strategies. *Prepares and completes the marketing action plan. *Meets financial objectives by forecasting requirements and preparing annual budgets. *Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions. *Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertisements. *Identifies marketing opportunities by understanding consumer requirements. *Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities. *Sustains rapport with key accounts by making periodic visits. *Enhancing Referral Doctor & Corporate Relations & expanding the referral market base in all areas. *Tie-ups with Insurance companies/TPAs/ Clinics/Nursing Homes etc. *Collects, analyzes, and summarizes data and trends. *Plan various sales activities as per the plan. *Organize Health talks, Awareness Talks etc. *Organize Health camps: client contact programs. *Implementation of marketing and BD activities planned by management. *Achieve the marketing and sales plan every month. *Expand Corporate tie-ups and patient base. *Expand referral schemes through clients.