Performance Marketing

Role & responsibilities

Digital - Performance Marketing

1. Planning and executing digital marketing campaigns through various channels like Google Ads, Facebook, Affiliate, SEO etc. to drive traffic and sales from the website and app

2. Ensuring a seamless and user-friendly shopping experience for customers in website and app

3. Should have the knowledge to run and execute campaigns on Amazon and Flipkart marketplaces

• Revenue
• Sales & marketing plan
• Annual contracts & terms of trade
• New initiatives calendar

• Target Vs Achievement
• Adherence to timelines
• Consumer satisfaction score

Sales: E-commerce: Sales Planning & Initiatives

1. Preparing Business plans along with Joint Business Planning (partner wise) and drive the sales and revenue targets for Ecom eyecare channel.

2. Provide inputs to review the annual maintenance contracts related to the partnership agreement and propose alternations based on working inputs

3. Provide inputs to the product and brand teams to identify products based on the strategy, culture and customer base of the partner organization

• Revenue
• Sales & marketing plan
• Annual contracts & terms of trade
• New initiatives calendar

• Target Vs Achievement
• Adherence to timelines
• Consumer satisfaction score

Sales: E-commerce: Marketing

1. Discuss with product and marketing teams of ecommerce partners and provide insights on customers flow; identify new avenues of marketing and propose suggestions

• Promotion marketing plan

• Cost benefit analysis

Sales: E-commerce: Digital merchandising

1. Review, support and approve the demand planning and forecasting data for ecommerce marketplace partners

2. Maintain inventory levels in the warehouse as per the range of product display in the partner website and the merchandising plan

• Updated website product display

• Number of customer complaints
• Number of non-availability of products

Sales: E-commerce: Customer experience

1. Adhere to the processes and policies for addressing customer complaints registered through the dedicated call centre support and ensure resolution in coordination with relevant stakeholders

• Customer complaint resolution policy

• Customer satisfaction scores

Sales: E-commerce: Regulation & Compliance

1. Monitor the changes in the regulatory law related to the ecommerce sales and propose countermeasures in case of non- compliance

2. Ensure commercial compliance and periodically review controls & balances in the system

3. Provide inputs to quickly resolve issues related to non-alignment of stock norms in the warehouse with coordination from internal stakeholders

• Regulation compliant

• Number of audit points