Tatvic Analytics - Lead - Data Analysis & Insight (5-10 yrs)

Job Location: Ahmedabad.

Company Description:

Tatvic Analytics is a trusted Martech leader with 16+ years of experience, specializing in data-driven growth. As a full-stack Google Partner, we offer end-to-end services across the data continuum-collection, transformation, analysis, and activation. Our expertise spans Google Marketing Platform, Google Cloud, CRO, Programmatic Media, and Predictive ML Solutions. We empower businesses to make informed decisions, transforming data into actionable insights and measurable success.

Skills: Google Analytics, Adobe Analytics, Google Cloud Platform Exposure, Hand-ons experience on Big Query [SQL expertise]. GAIQ

In this role:

- Develop a digital analytics strategy, specific to your industry and organization KPIs. Tailor reporting system and dashboards to your business.

- Support client team with ongoing business needs and analytics system maintenance.

- Setting up the required reporting system, timeframes, performance metrics, and dimensions. Providing Google Analytics consulting and Marketing Technology strategy.

- Develop analysis and dashboards and have to communicate data-driven recommendations to improve customers business

Mandatory Qualifications:

a) Excellent Time Management & Proactive approach for taking initiative and getting them executed by the team.

b) At least 3-4 years of experience working with major business verticals [BFSI, E-commerce, OTT, Publisher, Automobile] in servicing Indian, North American and APAC markets

c) Exceptional consulting and Advanced & Statistical analysis :

- Segregation analysis,

- Pre-post analysis,

- Feature attribution analysis,

- Media Campaign Opportunity analysis(using DDA & Markov Chain)

- Seasonality Analysis

- Market Basket Analysis to identify products/channels that drive value

- TV data analysis

- Clustering, Linear & Logical Regression, Time Series expertise.

- A tool-agnostic analytics consultant.

- Good to have: Pre-sales Business flavor