Area Manager - Home Equity - DSA Channel

Sales Process Management
o Aggressively drive the sales numbers and achieve the business targets for home loans and through cross selling while continuing to enhance and upgrade the client relationships.
o Retain and expand the companys base of customers for home loan and LAP channel(Loan Against Property) so as to ensure repeat business or referrals
o Maximize sales through a network of DSA / Direct Sales / CA / Builders and by effectively managing connector and builder relationships to ensure strong business.
o Maximize number of APFs and increase penetration in the approved APF projects.
o Facilitate the development of a robust business plan so as to improve the disbursal patterns
o Identify and develop new builder/channel relationships so as to penetrate new markets and thereby increase business
Sales Planning and Team Management
o Optimize team productivity by effectively leading the team of sales managers so as to assure achievement of team results and thereby meet the business targets and profitability of the area
o Align with the team on ground lead generation activities for Sales.
o Lead and supervise the sales team for the implementation of the growth agenda through appropriate training, motivation and deployment strategies
Industry & Governance
o Constantly keep abreast of market trends and competitor intelligence so as to build and develop effective sales and marketing strategies
o Use understanding of the markets / competition / process and products available in the markets to provide positive feedback to the central product and policy team to stay ahead in the market.
o Ensure compliance to all Audit / NHB regulations as well as processes, policies and reports as per company designed systems.