D2C Growth Manager - Website & Performance Marketing

Job Description: D2C Growth Manager - Website & Performance Marketing
Location: Mumbai/Navi Mumbai/Mumbai Suburbs

Company Profile:
SuperBottoms is a direct-to-consumer brand of baby products specializing in eco-friendly and
reusable cloth diapers and related accessories. SuperBottoms offers washable cloth diapers,
langots, underwear, cloth menstrual pads and other related accessories.
SuperBottoms is India's 1st certified and No. 1 voted eco-friendly cloth diaper brand. Known for
its excellent quality, quirky designs, tested & certified products at affordable prices.

Job Overview:
As the D2C Growth Manager, you will be responsible for driving the growth of our direct-to-
consumer business by managing and optimizing our website, executing performance marketing
campaigns, and developing retention strategies. You will work closely with the marketing and
product teams to increase traffic, improve conversion rates, and foster long-term customer
loyalty.
Key Responsibilities:

Website Optimization:
Lead website growth by optimizing user experience (UX), conversion rate optimization
(CRO), and site performance to increase traffic and conversions.
Ensure seamless website functionality, including landing page optimization and A/B testing.
Collaborate with the design and tech teams to improve the site usability, speed, and
mobile responsiveness.

Performance Marketing:

Manage and execute performance marketing strategies across digital channels (paid search,
paid social, display, and retargeting) to drive customer acquisition and increase ROI.
Develop and manage budget allocation for digital marketing campaigns, ensuring maximum
performance and budget optimization.
Monitor key performance metrics (CAC, ROAS, CTR, CPA) to ensure campaigns meet
business objectives.
Lead paid media strategies on platforms like Google Ads, Facebook, Instagram, and others.

Retention & Engagement:

Develop and implement retention strategies, including email marketing, loyalty programs,
customer re-engagement campaigns, and personalized offers.
Use customer data and analytics to create targeted campaigns that increase customer
lifetime value (CLV) and reduce churn.
Work closely with the customer support and CRM teams to enhance post-purchase
engagement and satisfaction.

Data-Driven Decision Making:

Analyze website traffic, user behavior, and marketing campaign performance to optimize
conversion funnels and identify areas for improvement.
Continuously test and iterate marketing strategies based on data insights and customer
feedback.
Track and report on key metrics related to growth, retention, and performance, and make
adjustments as necessary.

Collaboration & Strategy:

Collaborate with the creative, product, and tech teams to align marketing campaigns with
the brands objectives and ensure effective execution.
Develop and manage customer segmentation and personalization strategies across all digital
touchpoints.
Stay up-to-date with the latest trends in digital marketing, performance advertising, and
customer retention.

Qualification & Skills:

Bachelors degree in Marketing, Business, or a related field.
3+ years of experience in a digital marketing or growth role, focusing on website
optimization, performance marketing, and customer retention for D2C brands.
Strong understanding of performance marketing channels (Google Ads, Facebook Ads,
Instagram, LinkedIn, etc.).
Expertise in website and conversion rate optimization (CRO) strategies.
Experience with A/B testing, web analytics (Google Analytics, Mixpanel), and data-driven
decision-making.
Familiarity with email marketing, customer segmentation, and retention strategies.
Proven track record of managing and optimizing paid media campaigns with measurable
results.
Ability to work collaboratively across cross-functional teams and manage multiple projects
simultaneously.
Strong analytical and problem-solving skills with a focus on growth and ROI.

Desired Skills:

Proficient in the use of MS Excel and PowerBI
Ability to strategize and solve problems
Strong leadership and organizational skills
Excellent communication and people skills
An analytical mind, comfortable with numbers

Industry: Ecommerce / D2C startup only