1 Spencer's Retail Job

SPECIFIC ACCOUNTABILITIES / DELIVERABLES

1. Strategic Marketing Planning

Ability to develop marketing plans tailored to regional preferences and market dynamics, keeping in mind long term and short term goals .Align regional goals with national or corporate marketing strategies.

2. Market Understanding & Consumer Insights

Deep knowledge of regional markets, demographics, and cultural preferences. Experience with consumer behavior analysis, especially in diverse markets , Ability to segment the market effectively and proposed tailored campaigns accordingly .for ex Durgapur cluster campaign elements can be different from Siliguri cluster.

3. Leadership & Team Management

Lead and motivate cross-functional regional teams . Foster collaboration between corp, local marketing teams, sales teams, and other departments. Ability to handle Crises with a cool mind.

4. Brand Management

Maintain brand consistency while adapting to local cultural nuances. Tie ups and alliances with regional brands for pushing cobranded marketing activities , for pushing customers and sales.

Launch and build Spencers brand in the region through 360 approach

Knowledge of digital trends in India, including mobile marketing and regional content creation.

5. Budget Management

Plan and manage regional marketing budgets. Allocate resources efficiently across various channels and campaigns.

7. ROI measurement

Understand the direct impact of marketing activities on sales performance. ROI measurement, Ability to collaborate with sales teams to boost revenue generation through localized campaigns.

8. Data-Driven Decision Making

Ability to analyze marketing data (KPIs, ROI, customer engagement) to measure campaign effectiveness.

Have to have a good understanding and reading of data . what why whom when how logic should be followed for every campaign

Use insights to optimize future campaigns and strategies.

9. Communication & Negotiation Skills

Strong communication skills to work with internal teams, external vendors, and partners. Ability to negotiate with media agencies, suppliers, and other stakeholders.

10. Event Planning & Execution

Experience organizing regional events, promotions, and product launches. Localized marketing strategy adoption for event planning .

Tailor events to regional festivals or local occasions to boost customer engagement , In Store & OOS

Should understand how to drive footfall , mall to store strategy , impact of NOBs

12. Vendor & Partner Management

Build and manage relationships with local advertising agencies, vendors, and media partners.