Execute tests collect and analyze data and results identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track report and analyze website analytics and PPC initiatives and campaigns
Carefully manage budgets for campaigns remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise.
Optimize copy and landing pages for search engine marketing
Continually perform keyword discovery expansion and optimization
Ensure newly developed code meets SEO best practices by working with the development team
Drive SEO in content creation and programming by collaborating with editorial and marketing teams
Search for opportunities to optimize website architecture content linking and other factors in the interest of improving SEO positions for target keywords.
Work with editorial and marketing teams to drive SEO in content creation and content marketing
Take responsibility for page optimization for search engine marketing
Perform ongoing keyword research, discovery and optimization for new relevant keywords to use throughout the company website and marketing materials
Research and implement search engine optimization recommendations
Create and execute link building strategy
Change website architecture, content, linking and other factors to improve SEO positions for target keywords
Determine measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
Collaborate with others within the marketing department to manage SEO strategy
Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results.