Sr . SEO Analyst

• SEO Strategy: Develop and implement effective SEO strategies to increase organic search traffic, improve search engine rankings, and maximize visibility in search results
• Keyword Research: Conduct in-depth keyword research to identify high-value target keywords and phrases relevant to our industry and audience
• On-Page Optimization: Optimize website content, including meta tags, headers, images, and overall content structure, to align with SEO best practices
• Technical SEO: Identify and resolve technical SEO issues, such as crawl errors, site speed optimization, and mobile-friendliness
• Content Strategy: Collaborate with content creators and writers to develop and optimize content that aligns with SEO goals and user intent
• Link Building: Implement link-building strategies to acquire high-quality backlinks from authoritative websites and improve domain authority
• Competitor Analysis: Analyze competitors' SEO strategies and identify opportunities for improvement and differentiation
• Analytics and Reporting: Use SEO tools and analytics platforms to track website performance, measure key SEO KPIs, and provide actionable insights
• Local SEO: Optimize local search presence, including Google My Business listings and local citation management
• Algorithm Updates: Stay updated with search engine algorithm changes and industry trends, and adjust SEO strategies accordingly
• Content Promotion: Develop and execute content promotion strategies to increase the reach and visibility of optimized content
• Cross-Functional Collaboration: Collaborate with web developers, designers, content creators, and marketing teams to ensure SEO best practices are integrated into all aspects of digital marketing

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or a related field (Master's degree preferred)
• Proven experience as an SEO Analyst or SEO Specialist, with a track record of successful SEO campaigns and measurable results
• Proficiency in SEO tools and platforms (eg, Google Analytics, Google Search Console, Moz, SEMrush)
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices
• Experience with website CMS platforms (eg, WordPress, Drupal) and HTML/CSS
• Knowledge of technical SEO, on-page optimization, and content strategy
• Excellent analytical skills, with the ability to interpret data and draw actionable insights
• Strong communication and presentation skills
• Certifications in SEO and digital marketing are a plus