Digital Campaign Manager - Mat Cover

Digital Campaign Manager - Mat Cover

Location: Bangalore

Job type: Full time, 6 months Contract

Working arrangement: Hybrid

Why QS?

At QS, we believe that work should empower you. That s why we foster a flexible working environment that encourages every employee to own their career whilst thriving personally and professionally. Our company values underpin everything we do - we collaborate, respect and support each other.

It s our mission to empower motivated people around the world to fulfil their potential through higher education, ensuring that everyone has access to opportunities that change lives.

Our diversity makes us stronger. By sharing our experiences, we learn from one another and achieve more together, driving progress across the sector.

At QS, you ll be responsible for implementing real change in the international higher education landscape. You ll take on meaningful challenges that see a positive impact across the business and the wider sector.

We re confident you ll feel right at home here. QS was named as one of Newsweek s Top 100 Most Loved Workplaces in the UK (October 2023) - recognition of the respect, trust and appreciation that drive our culture every day.

As a Digital Campaign Manager, this is what you ll be doing:

The Digital Campaign Manager (DCM) will be focussed on optimising our campaign delivery on behalf of our clients using their in-depth experience of running high performing digital marketing campaigns.

Predominantly they will be responsible for assisting the head of digital agency to:

Implement best practice in the design and delivery of our digital campaigns on behalf of clients

Understand client needs and be able to create campaigns with blended products to deliver to this brief

Maximise return on investment through optimised delivery

Recognise opportunity for improvement of campaigns mid flight

Upskill the existing customer service team in campaign optimisation

Create an environment for renewals and repeat business

Role responsibilities:

Leads the delivery of digital campaigns for the assigned geographical region.

Implements and coordinates digital campaigns for digital and lead generation clients, including landing pages, online content updates, email, and banner campaigns.

Manages all stages of the delivery lifecycle, from requirements gathering to campaign implementation, coordinating various teams.

Takes accountability for service delivery performance, meeting customer expectations, and driving future demand.

Collaborates with other teams to implement and deliver campaigns for clients, coordinating with internal teams such as content, email, performance, and web analytics.

Manages customer issues and needs through excellent relationship maintenance with customers and account managers.

Provides accurate and regular reports to customers on the performance of service delivery.

Monitors ongoing campaigns and makes improvement recommendations where necessary.

Maintains high performance levels for service-related processes and implements improvement activities as needed.

Contributes to renewal and new business activities, particularly pitch delivery, and supports the sales team with lead estimates for potential clients.

Contributes to continuous improvement within the department

Leads digital training sessions for newly onboarded sales personnel in the assigned region.

Key skills and experience:

• Proficiency in digital knowledge, including website management, website analytics, digital marketing, managing complex digital sales packages, and understanding all company digital media services.
• Good command of Microsoft Office, especially Microsoft Excel, for generating insightful client reports.
• Experience in handling digital campaigns for clients and the ability to manage multiple tasks, projects, and priorities effectively.
• Ability to understand and suggest digital marketing strategies to clients.
• Familiarity with AI tools commonly used in the digital marketing realm.
• Experience in communicating with and reporting to a range of clients and colleagues.
• Possess a structured approach and a Can-Do mindset.
• Capable of working independently.
• Knowledgeable in CRM and CMS systems.
• Excellent English language skills.
• Thorough and attentive to detail.
• Strong communication and customer service abilities.
• Analytical mindset.

So, who are we and what do we do?

QS is the world leader in higher education services, analytics, insights and intelligence. From consultancy to student mobility, academic partnerships to branding solutions, our services power both institutional and individual success.

We re behind the world s most widely read university rankings (Meltwater 2023). Our QS World University Rankings reach hundreds of millions, shaping decisions and guiding futures.

Since launching in 1990, our impact and influence have only grown. Today, we work with more than 2,000 of the world s leading higher education institutions, over 12,000 employers, and governments seeking change and socioeconomic development through higher education.

Join QS and you ll join an 800-strong community of problem-solvers, creators, collaborators and change-makers based in 40+ countries and 11 international offices, including Australia, Malaysia, India, Romania, Singapore, France, Germany, the USA and our headquarters in London.

With every talented new hire, business acquisition and bold initiative, we re strengthening our reach and delivering even greater value to institutions and learners worldwide. Are you ready to shape the future of higher education?

We take investing in our people very seriously.

Outside of the standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:

• Free subscription to the Calm App - the #1 app for sleep, meditation, and relaxation
• A focus on welfare which is led by our global wellness team, with mental health first aiders globally
• Access to a variety of diversity and inclusion initiatives and groups
• Strong recognition and reward programs - including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
• Support for volunteering and study leave
• Free subscription to LinkedIn learning - with over 5000 courses and programmes at your fingertips
• Options to join our outstanding global Mentorship programme

Like what you ve heard? Great, apply now!

As a candidate, we know the application and interview process can be daunting and so it s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space.

Equal opportunities

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.

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