Digital Marketing

• As a Paid Media Advertising Analyst, you will play a crucial role in optimizing and managing digital advertising campaigns across various platforms
• You will be responsible for analyzing data, identifying trends, and providing actionable insights to enhance the performance of paid media initiatives
• This role requires a combination of analytical skills, strategic thinking, and a deep understanding of digital marketing channels

REQUIREMENTS OF WORK EXPERIENCE:

6 Months - 1 year

KEY RESPONSIBILITIES: CAMPAIGN MANAGEMENT:

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.

• Monitor and adjust campaign budgets, bids, and targeting parameters to achieve performance goals.

DATA ANALYSIS:

• Analyze campaign performance data to identify key trends, opportunities, and areas for improvement.

• Utilize analytics tools to generate regular reports and provide insights into key performance indicators (KPIs).

KEYWORD AND AUDIENCE RESEARCH:

• Conduct thorough keyword research to identify relevant and high-performing keywords for search campaigns.

• Define and refine target audience segments for various campaigns based on market research and performance data.

AD COPY AND CREATIVE TESTING:

• Collaborate with the creative team to develop compelling ad copy and visuals.

• Conduct A/B testing to optimize ad creatives for maximum engagement and conversions.

COMPETITOR ANALYSIS:

• Monitor competitor activity and industry trends to stay informed about the competitive landscape.

• Implement strategies to gain a competitive edge in the digital advertising space.

CONVERSION RATE OPTIMIZATION (CRO):

• Work closely with the marketing and web development teams to improve landing page performance and overall conversion rates.

• Implement A/B testing and recommend changes to enhance user experience and drive conversions.

BUDGET MANAGEMENT :

• Manage advertising budgets effectively to achieve maximum ROI.

• Provide recommendations for budget allocation based on performance insights.

COLLABORATION AND COMMUNICATION:

• Collaborate with cross-functional teams, including marketing, sales, and creative, to align paid media strategies with overall business goals.

• Clearly communicate campaign performance, insights, and recommendations to stakeholders.

QUALIFICATIONS:

• Bachelor s degree in Marketing, Business, Engineering, or a related field.

• Proven experience in managing paid media campaigns across platforms.

• Strong analytical skills with proficiency in data analysis tools and platforms.

• Knowledge of digital marketing trends, best practices, and industry developments.

• Excellent communication and presentation skills.

• Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.