Social Media Specialist

• We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users
• The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing road map

Responsibilities:

• Curate relevant content to reach the company's ideal customers.
• Create, curate, and manage all published content (images, videos and written) for social media.
• Monitor, listen and respond to users in a "Social" way while cultivating leads and sales.
• Conduct online advocacy and open stream for cross-promotions.
• Develop and expand community outreach efforts.
• Oversee design (ie, Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, etc)
• Oversee design (ie, Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, etc)
• Compile report for management showing results (ROI).
• Set up and optimize company pages within each platform to increase the visibility of company's social content.
• Collaborate with other departments (technical, product, sales, etc) to manage reputation, identify the key players and coordinate actions.

Requirements:

• Proven work experience of 5-7 years in social media with at least 1-2 years in a leadership position.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge (Give links to profiles as examples).
• Display in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc) and how each platform can be deployed in different scenarios.
• Adequate knowledge of web design, web development and SEO.
• Knowledge of online marketing and good understanding of major marketing channels.
• Positive attitude, detail and customer oriented with a good multitasking and organizational ability.
• Team player with the confidence to take the lead and guide other employees/partners, ie, content development, creation and editing of content, and online reputation management.
• Maintain a working knowledge of principles of SEO, including keyword research. Highly knowledgeable in the principles of "Search and Social".
• Fluency in English and at least one Indian regional language