Social Media Manager

Job Type: Full-Time

Job Description:
We are looking for a highly motivated Social Media Manager to lead our digital presence and engagement strategies for our cryptocurrency exchange. The ideal candidate will be responsible for planning, executing, and optimizing content across various social media platforms to enhance brand visibility, drive engagement, and increase conversions.

Key Responsibilities:
Social Media Strategy & Execution:
Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
Manage daily posting and scheduling across platforms like Twitter (X), LinkedIn, Telegram, Instagram, Facebook and YouTube etc.
Create engaging and informative content, including graphics, videos, GIFs, memes, and blog snippets relevant to the crypto community.
Monitor industry trends, news, and competitor activity to stay ahead of the curve.
Community Engagement & Growth:
Actively engage with followers, respond to queries, and moderate discussions in crypto-related communities.
Build and maintain relationships with crypto influencers, traders, and industry experts to enhance brand credibility.
Manage Telegram communities ensuring timely responses and engagement.
Performance Tracking & Optimization:
Analyze key metrics such as engagement rate, reach, impressions, and conversion rates to assess content effectiveness.
Use social media analytics tools like Google Analytics, Meta Business Suite, and third-party platforms to track performance.
Optimize campaigns based on data insights to improve audience reach and conversion.
Advertising & Campaign Management:
Plan and execute paid social media campaigns to promote exchange listings, partnerships, and special offers.
Collaborate with the marketing team to design targeted ad campaigns for user acquisition and retention.
Collaboration & Content Creation:
Work closely with designers, content writers, and video editors to ensure high-quality content production.
Candidate must be comfortable to face the camera to shoot the short reels and YouTube videos.
Coordinate with PR teams and crypto influencers to maximize exposure through partnerships and promotions.

Requirements:
2+ years of experience in social media management, preferably in crypto, fintech, or blockchain industries.
Proficiency in social media tools like Buffer, Sprout Social, or equivalent.
Experience in community building, influencer marketing, and engagement strategies.
Excellent copywriting and content creation skills.
Ability to analyze data and optimize strategies based on performance.
Knowledge of SEO, hashtags, and social media algorithms for maximum visibility.
Familiarity with meme culture and viral marketing trends in the crypto space is a plus.