Miles Education - Lead - Digital Marketing (6-15 yrs)

About Us:

- The global talent landscape has critical gaps, but at Miles Education, we're not just filling these voids - we're actively building pathways to a brighter future. Driven by our mission to empower businesses and enable talent, we tackle critical workforce shortages and skill gaps across sectors such as accounting, business, healthcare and technology.

- Outcomes First: We don't believe in cookie-cutter education. We start by analyzing industry needs, then meticulously craft transformative learning pathways that prime talent for success.

- Accounting: Through Miles Talent Hub, we address the accountant shortage in the U.S. by creating unique pathways for talent from both India and the U.S. Our initiatives like the Miles STEM Pathway and Miles CPA Pathway ensure that we equip accountants with the credentials and experience needed to excel in the global marketplace.

- Business: We revolutionize traditional education by integrating essential liberal arts as well as tech skills to develop well-rounded, future-ready business leaders.

- Healthcare: Leveraging the capabilities of Miles Talent Hub, we tackle the shortage of nurses and healthcare professionals in the U.S. by developing innovative pathways for global talent. This strategic approach helps fill immediate needs and builds a sustainable talent pool.

- Technology: Through our joint venture with Futurense Technologies, we ensure that Indian tech talent not only thrives but leads in the new, tech-driven AI era.

- A Force to be Reckoned With: With a dynamic team of over 700 professionals across India, US and globally, Miles Education stands as a beacon of opportunity and transformation. Our influence extends through a vast alumni network of over 70,000, partnerships with more than 100 universities, and collaborations with a staggering 600+ MNCs and corporations. We operate multiple training centers across the globe, establishing us as a powerhouse in education and talent development.

- Bootstrapped and Ballistic: Were a self-made success story, focusing steadfastly on fundamentals and outcomes rather than external fundraising. Growing at an astonishing CAGR of 70%+ and distinguished as one of the few profitable edtech companies in India, we are poised for substantial growth. Our target for the current fiscal year is a revenue of over $45 million (INR 375 crores +). Our robust financial health underscores our commitment to sustainable innovation and leadership in the educational sector.

- Miles is More Than Education, It's a Revolution: As the flagbearer of talent, we believe in bold solutions and transformative pathways to success. At Miles Education, we're transforming education into a powerful catalyst for opportunity, fostering an exceptionally skilled workforce poised to conquer global challenges

Join us if our virtues resonate with you:

- Hustle & Hard Work: We embrace relentless dedication to our mission. This hustle culture is not just about putting in hours; it's about putting our heart into what we love to do.

- Empathy & Emotional Intelligence: We believe that true strength lies in understanding and compassion. By prioritizing emotional intelligence, we cultivate a nurturing and collaborative team culture. Valuing each other's perspectives not only strengthens our connections but also enhances our collective performance.

- Resilience to Change: Change is the only constant in our ever-evolving environment. We thrive on our ability to adapt swiftly and efficiently, turning challenges into opportunities.

- Ownership Mindset: We think and act like owners, taking accountability for outcomes. We lead by example, strive for excellence, and go the extra mile in service of our mission.

Role Overview: Digital Marketing Lead

Key Responsibilities:

- Strategic Growth: Develop and execute innovative digital marketing strategies across paid and organic channels for brand growth and revenue.

- Budgeting and ROI: Oversee budget allocation, tracking, and reporting for efficient resource utilization.

- Data Insights and Reporting: Create dashboards for data-driven decision-making to optimize marketing initiatives and enhance ROI.

- Team Leadership: Build and lead a high-performing team, providing mentorship and fostering a culture of excellence.

- Cross-Team Collaboration: Collaborate with cross-functional teams to ensure alignment and seamless execution.

- Continuous Improvement: Monitor industry trends and competitor activities to identify opportunities and implement best practices.

- Branding and Repositioning: Revamp branding to align with the evolved product/value proposition.

Skills & Qualifications:

- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

- Minimum 6 years of experience in marketing with a focus on branding, paid marketing, organic marketing, and SEO. B2C experience preferred.

- Proven success in revamping and repositioning established brands.

- Expertise in crafting and executing successful multi-channel marketing campaigns.

- Proficiency in leveraging data analytics and insights to drive strategic decisions.

- Creative thinking, data-driven decision-making, and hands-on problem-solving approach.

- Exceptional leadership skills with the ability to inspire and guide teams.