Responsible for complete branding, digital assets management and communication for the unit.
III. KEY RESPONSIBILITIES
Core Responsibilities
.Execution of marketing campaigns including ATL and BTL communication development, media planning, marketing activation, on ground activities, and other marketing innovations.
Managing, and organizing events on relevant health awareness days in co- ordination with the BTL activation team and execution of all communications and media actions on all channels, including online and social media.
Designing brief for agency and coordinating for creative as and when required.
Ensuring brand guidelines adherence in all communication.
Supporting Sales team and other allied departments for creatives and other branding requirements.
Planning coordinating video shoots and central campaigns (Testimonial, Doctalk,
Reels, Podcast, and YouTube Videos etc.)
Ensuring website and digital assets are updated.
Meeting with Doctors for breakthrough cases for Newsletters, Journals, Internal Communications/Circulation
Creating and verification of content for all procedures specialties from Doctors
Coordination with commercial for
IV. KEY PERFORMANCE INDICATORS
Measurable Deliverables
Ensuring brand guidelines.
Ensuring regular meetings with doctors for breakthrough cases
Ensuring timely closure of Media Opportunities
Ensuring timely release of digital content
Ensuring timely payment of the vendors
V. JOB REQUIREMENTS
Minimum Qualifications
MBA in Marketing / Branding
Experience
More than 2 years of relevant experience in healthcare.