Matrimony.com - Brand Manager (7-14 yrs)

Skills :

- Brand Strategy: Develop innovative brand strategies tailored to the digital landscape and mobile app environment, reflecting the brand's values and objectives in the Indian market.

- Market Search: Conduct in-depth market research, including user demographics, behaviors, and trends within the Indian market, to inform brand positioning and messaging strategies by regions in close alignment with the MR team.

- Brand Development: Lead the development and evolution of the brand identity, including logo, visual assets, and tone of voice, ensuring alignment with the brand's values and resonating with the target audience as we enter the 25th year of operations in the coming year.

- Product Integration: Collaborate closely with product development teams to ensure seamless integration of brand identity and messaging into the mobile app experience, enhancing user engagement and satisfaction.

- Campaign Management: Conceptualize, plan, and execute integrated marketing campaigns across digital channels (including social media, email, and in-app messaging) to drive user acquisition, retention, and brand loyalty.

- Community Engagement: Foster a vibrant brand community by engaging with users through social media platforms, online forums, and other digital channels, cultivating brand advocacy and facilitating user-generated content.

- Performance Analysis: Utilize data analytics tools and metrics to track the performance of branding initiatives, identify opportunities for optimization, and measure the impact on key performance indicators (KPIs).

- Brand Compliance: Ensure consistent application of brand guidelines and standards across all digital touchpoints, including the mobile app interface, website, and promotional materials, maintaining brand integrity and coherence.

- Partnership Management: Identify and nurture strategic partnerships with influencers, content creators, other brands and other relevant stakeholders to amplify brand visibility and reach.

- Cultural Sensitivity: Stay attuned to cultural nuances and sensitivities within the regional markets, adapting brand messaging and initiatives accordingly to resonate with diverse audiences while avoiding cultural missteps.

Responsibilities:

- Managing Google Adwords and Facebook Ads for ROI driven campaigns and to reach out to relevant target group

- Analyze data, identify trends and report performance of all digital marketing campaigns, and measure against goals (ROI and KPIs)

- Make annual & quarter campaign plans & budgets, estimating monthly costs, remaining within budgets, and settling divergences

- Track, report, and analyze portal analytics to find insights to drive campaign optimization

- Plan, execute, and measure experiments and conversion tests

- Brainstorm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Collaborate with internal teams to enhance landing pages to improve UX

- Optimize copy and landing pages for marketing campaigns. Work with Brand,

- Creative and Category teams to create and optimize creative required for marketing campaigns

Qualification :

- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

- Proven track record (7-11 years) in brand management or marketing roles, preferably within the technology or digital industry, with a focus on mobile apps.

- Deep understanding of the Indian digital landscape, including user behavior, market dynamics, and emerging trends, particularly in the context of mobile usage and app adoption.

- Creative and strategic thinking skills, with the ability to translate insights into actionable brand strategies and campaigns that drive user engagement and loyalty.