Develop strategies: SEO managers developstrategies to increase organic traffic and drive targeted visitors to awebsite. They also develop link-building strategies and manage backlinkprofiles.
Conduct keyword research: SEO managers conductkeyword research to guide content teams.
Optimize content: SEO managers optimize websitecontent, landing pages, and paid search copy.
Develop and execute effective SEO strategies forboth organic and paid search campaigns.
Manage paid search campaigns (PPC) acrossplatforms such as Google Ads and social media.
Track analytics: SEO managers track analyticsand report on traffic, rankings, and other SEO aspects.
Keep up with trends: SEO managers keep abreastof SEO and integrated marketing trends.
Use tools: SEO managers use various tools andsoftware to monitor website performance, execute SEO campaigns, and performkeyword research
Requirements:
Proven experience as SEO Manager, SEM Manager or similar role.
Knowledge of standard and current SEO practices.
Familiarity with relevant tools and web analytics tools (eg Google Analytics, Web Trends).