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Cancer Centers Of America

Compare

3.0

based on 13 Reviews

1 Cancer Centers Of America Marketing Manager Job

Hospital Marketing Manager

Cancer Centers Of America

3.0

based on 13 Reviews

10-17 years

Amritsar

1 vacancy

Hospital Marketing Manager

Cancer Centers Of America

posted 14d ago

Job Role Insights

Fixed timing

Key skills for the job

Healthcare Marketing Marketing Strategy

Job Description

Focus on identifying new business opportunities that fit the strategic direction of the Hospital and maximizing the outcomes of those opportunities.
Introduce the hospital services, specialties, and differentiators to the physician community in the allotted area.
Work with leadership to develop the annual marketing plan based on which the monthly marketing plans are devised.
Responsible for networking with the physicians in allotted area and build rapport with them, meet up with them as per the marketing plan.
Coordinate meetings between key staff, physician groups, and external customer groups to improve communication and relationships to increase referrals or resolve customer service issues.
Develop new customers and generate sales.
Take responsibility to hire and build a strong marketing and sales team.
Motivation of the sales and marketing team.
Identify target markets.
Ensuring adherence to annual and monthly marketing plans by reviewing records in marketing and sales team application of marketing events and tasks, for example doctor visits, CMEs, patient registrations at events etc and analysis of the tasks and outcomes.
Understanding and assessing market potential for key untapped markets and strategizing for brand growth.
Collecting market intelligence on customer expectations and competitor activities to develop knowledge and expertise on needs, trends, and emerging strategies.
Analysis and present opportunities, market trends, and challenges to appropriate leadership/staff in a timely manner and on a regular basis, gaining support and commitment as needed.
Invite physicians for CME programs and ensure their participation.
Responsible for coordinating medical camps.
Responsible for support in empanelling and maintaining patient flow from tie ups with Corporates and Third-Party Administrators (Health Insurance) in the allotted regions; claim submissions as applicable in respective regions.
Increasing the volume of services for the different healthcare services of the Hospital.
Monitor planning and execution of ongoing ORCs, circulating of advertisements, movement of materials prior to the ORCs, which are scheduled as per the marketing calendar.
Assist in follow-up with patients on their needs that have come from their area/region and ensuring the referring doctor is kept in the loop.