Assistant Manager - Social Media

Title - Assistant Manager - Social Media

Reporting to Manager - Social Media

Job Location: Andheri MIDC, Mumbai

***Candidates open to work for 06 days must apply***

Malabar Gold & Diamonds is in a transformative phase of accelerated growth . With a strong presence of over 370 showrooms across 13 countries and a dynamic digital presence , we are broadening our reach and redefining the jewellery industry on a global scale.

As we set our sights on even greater success, we are excited to further strengthen our world-class marketing team . We are seeking an exceptional talent who will join our digital team . This is an excellent opportunity to join a powerful organisation and create high impact.

Social Media Strategy Development & Execution:

Develop and implement comprehensive social media strategies aligned with overall marketing objectives, target audience, and brand guidelines.

This includes defining KPIs, identifying target audiences, and selecting appropriate platforms.

* Content Creation & Curation: Oversee the creation and curation of engaging and high-quality content (text, images, videos, stories, live streams) that resonates with the target audience and promotes the brand's products and values. Ensure consistent brand voice and messaging across all platforms.

* Campaign Management: Plan, execute, and monitor social media campaigns, including organic and paid initiatives. Track campaign performance, analyze data, and optimize campaigns for maximum ROI. This includes managing budgets and timelines.

* Asset Management: Maintain a well-organized library of digital assets (images, videos, logos, etc.) for use across social media platforms. Ensure all assets are up-to-date, properly tagged, and easily accessible.

* Internal Stakeholder Management: Collaborate effectively with internal teams (e.g., marketing, sales, product development) to gather information, align on campaign objectives, and ensure consistent brand messaging. Communicate social media performance and insights to stakeholders regularly.

* Agency Coordination: Manage relationships with external social media agencies (if applicable), providing clear briefs, reviewing their work, and ensuring they meet deadlines and quality standards. Negotiate contracts and manage agency budgets.

* Community Management: Monitor social media channels for brand mentions, comments, and messages. Engage with followers, respond to inquiries, and address any negative feedback in a timely and professional manner. Build and nurture online communities.

* Performance Analysis & Reporting: Track key performance indicators (KPIs) and provide regular reports on social media performance. Analyze data to identify trends, insights, and areas for improvement. Use data-driven insights to inform future strategies and campaigns.

* Staying Up-to-Date: Stay abreast of the latest social media trends, technologies, and best practices. Identify emerging platforms and opportunities to expand the brand's social media presence.

Interested candidates can email their resume at mehjabin.chaudhary@malabargroup.com