Digital Marketing Manager

Job description
A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company s products or services. Here are the key responsibilities typically associated with this role:
1. Strategy Development and Execution
Develop Digital Marketing Strategies: Create comprehensive marketing plans to achieve business objectives.
Campaign Management: Plan, execute, and oversee various marketing campaigns across multiple digital channels such as Google Ads, SEO, PPC, social media, email, and content marketing.
Budget Management: Allocate and manage the marketing budget effectively to maximize ROI.
2. Content Creation and Optimization
Content Strategy: Develop content strategies that align with marketing goals and target audience needs.
Content Creation: Oversee the creation of engaging and relevant content for websites, blogs, social media, and email campaigns.
SEO Optimization: Ensure all content is optimized for search engines to increase organic traffic.
3. Social Media Management
Platform Management: Manage the companys presence on social media platforms, including content planning and posting.
Community Engagement: Engage with followers, respond to comments and messages, and monitor online reviews and feedback.
Social Media Advertising: Create and manage social media ad campaigns to increase brand awareness and drive conversions.
4. Analytics and Reporting
Performance Tracking: Monitor and analyse the performance of marketing campaigns using tools like Google Analytics, social media insights, and other analytics software.
Reporting: Prepare regular reports on campaign performance, website traffic, and other key metrics to share with stakeholders.
Data-Driven Decisions: Use data insights to make informed decisions and optimize marketing strategies.
5. Collaboration and Coordination
Team Collaboration: Work closely with the marketing team, including designers, writers, and other specialists, to execute campaigns.
Cross-Departmental Coordination: Collaborate with sales, product, and other departments to align marketing efforts with overall business goals.
External Partners: Manage relationships with external vendors, agencies, and partners as needed.
6. Customer Relationship Management (CRM)
Database Management: Manage and utilize the company s CRM system to track customer interactions and data.
Lead Generation and Nurturing: Develop strategies for lead generation and nurturing to convert prospects into customers.
7. Innovation and Trend Monitoring
Stay Updated: Keep abreast of the latest trends and best practices in digital marketing.
Experimentation: Test new marketing techniques and strategies to improve campaign effectiveness.
8. Compliance and Ethics
Regulatory Compliance: Ensure all marketing activities comply with relevant laws and regulations.
Ethical Practices: Promote ethical marketing practices and maintain the company s reputation.

Preferred candidate profile
Must possess strong communication, presentation, and negotiation skills
Must be familiar with analysing statistics and formulating sales data
Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment
Knowledge of advertising sales or sales promotions
Knowledge of online marketing
Minimum 3 years of experience in digital marketing environment.
Strong understanding of Google Ads, Google Analytics, SEO, PPC, email marketing, and social media
Excellent written and verbal communication skills
Strong analytical and problem-solving skills
Bachelor s degree or Master s degree in marketing, communications, or a related field
(preferred)