Lead - Employer Branding

We have a suitable opportunity in LOral India for the position of Lead Employer Branding.

You will be part of Talent Acquisition (TA) COE Team and will drive employer branding for LOral with innovative strategies online and on-ground to attract students and experienced candidates.

You will be responsible for the development and execution of marketing and communications of the employee value proposition to prospective candidates and internal employees. This includes partnering with the India TA Team, Business Human Resource (HR) partners, Regional HRs, Corporate Communications Team and Zone and Global teams to define and execute the HR narrative, digital strategy of all identified online and offline channels. You will lead recruitment marketing, with a focus on employer branding and candidate experience.

The location of this job will be Mumbai H.O.

Key Deliverables and KPIs:

1) Increase brand awareness & consideration among prospective employees

Create and manage social media campaigns for campus students- attraction and amplification of various campus properties (Like Brandstorm, Sustainability Challenge, LOral on Campus etc.)

Create and manage social media campaigns for experienced candidates attraction through conceptualizing and creating a 360 plan

Partnerships with publishers/leading HR websites (like Dare2Compete, Medium, People Matters etc.), both online and offline, with an objective of brand awareness and engagement

Leverage LinkedIn for LOral Leadership series and other innovative engagements that foster leadership engagement with prospective talents

2) Maintenance & Updation of LOral - India Careers Website Page

Content curation & creation of digital assets for Careers India page: like videos & repositories of imageries to be created highlighting strong EVP

Ensuring measurability of all Career India pages to analyze key metrics like website traffic, bounce rate, average time spent in a visit, no. of unique users etc. as a part of analytics reporting

3) Increase advocacy with internal employees

Creation of various digital assets & promoting to internal audience

Social media promotions of complete gamut of HR initiatives like benefits & rewards, learning offerings by LOral