Lokal App - Specialist - Performance Marketing (1-2 yrs)

Responsibilities:

- Optimize campaigns across Meta and Google platforms (SEM, YouTube Ads, PMax) to reduce CAC and increase RoAS.

- Plan business projections and align marketing strategies to achieve set RoAS and CAC targets.

- Manage lead generation campaigns, continuously iterating on creatives, forms, and audiences to improve lead quality.

- Utilize analytics and event tracking to optimize campaign performance.

- Develop high-ROI ad creatives with a strong understanding of relatable content for the target audience.

- Create and maintain performance reports using MS Excel and PowerPoint. SQL skills are a plus.

- Collaborate with other marketing team members and stakeholders.

Requirements:

- 1-2 years of experience in campaign optimization, focusing on CAC reduction and RoAS improvement.

- Proven experience in managing lead generation campaigns across Meta and Google platforms (SEM, YouTube Ads, PMax).

- Demonstrated ability to analyze campaign performance and make data-driven decisions.

- Strong understanding of marketing analytics and event tracking.

- Creative mindset with the ability to develop high-performing ad creatives.

- Intermediate to advanced proficiency in MS Excel and MS PowerPoint.

- SQL skills are a plus.

- Excellent communication and collaboration skills.

Qualifications:

- Master's/Bachelor's degree in Marketing, Business, or a related field (preferred).

- Relevant certifications in Google Ads and Meta Ads (a plus).

- Experience working in a fast-paced, startup environment (a plus).