Home
Communities
Companies
- Companies
  
  Discover best places to work
- Compare Companies
  
  Compare & find best workplace
- Add Office Photos
  
  Bring your workplace to life
- Add Company Benefits
  
  Highlight your company's perks
Reviews
- Company reviews
  
  Read reviews for 6L+ companies
- Write a review
  
  Rate your former or current company
Salaries
- Browse salaries
  
  Discover salaries for 6L+ companies
- Salary calculator
  
  Calculate your take home salary
- Are you paid fairly?
  
  Check your market value
- Share your salary
  
  Help other jobseekers
- Gratuity calculator
  
  Check your gratuity amount
- HRA calculator
  
  Check how much of your HRA is tax-free
- Salary hike calculator
  
  Check your salary hike
Interviews
- Company interviews
  
  Read interviews for 40K+ companies
- Campus placements
  
  Interviews questions for 2K+ colleges
- Share interview questions
  
  Contribute your interview questions
Jobs
Awards

WINNERS AWAITED!
- ABECA 2025
  
  WINNERS AWAITED!
  
  AmbitionBox Employee Choice Awards - 4th Edition
- ABECA 2024
  
  AmbitionBox Employee Choice Awards - 3rd Edition
- AmbitionBox Best Places to Work 2022
  
  2nd Edition
- AmbitionBox Best Places to Work 2021
  
  1st Edition

Add office photos

Employer? Claim Account for FREE

Latteys Industries

Compare

3.5

based on 20 Reviews

17 Latteys Industries Jobs in Ahmedabad

B2B Marketing Manager

Latteys Inds

3.5

based on 20 Reviews

8-11 years

Ahmedabad

1 vacancy

B2B Marketing Manager

Latteys Industries

posted 2d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Computer Networking SEO Social Media Marketing Email Marketing Market Research

+ 4 more

Job Description

Job Title: B2B Marketing Manager

Location : Head Office (HO)

Department : Marketing

Experience : 5+ years in B2B marketing (preferably in the pump or process industry )

Industry Preference : Pump industry, Process Industry, Industrial Equipment, or Engineering Products

Job Overview

We are looking for an experienced and strategic B2B Marketing Manager to oversee all marketing initiatives. The candidate will be responsible for planning, executing, and optimizing marketing activities , ensuring effective budget utilization , and increasing brand presence through exhibitions, expos, and local outreach programs along with POP distribution.

Key Responsibilities

1. Marketing Strategy & Budget Management

Develop and implement a comprehensive B2B marketing strategy aligned with business objectives.
Optimize and manage the marketing budget to ensure maximum return on investment (ROI).
Conduct market research to analyze industry trends, customer needs, and competitor activities.

2. Exhibitions, Expos & Industry Networking

Plan and execute participation in domestic and international trade fairs, expos, and exhibitions .
Coordinate with sales teams to maximize brand visibility and lead generation at these events.
Develop partnerships with industry associations and key stakeholders to enhance brand reputation.

3. Local & Digital Marketing Execution

Drive region-specific marketing campaigns in collaboration with local sales teams.
Implement CSR-driven marketing initiatives in collaboration with NGOs and government bodies .
Leverage digital marketing (SEO, SEM, email marketing, and social media) to create brand awareness and attract leads.

4. Lead Generation & Sales Support

Work closely with the sales team to develop marketing strategies that generate and nurture leads.
Develop B2B marketing materials such as brochures, case studies, whitepapers, and digital assets.
Implement CRM-based marketing strategies to track and improve lead conversions.

5. Brand Development & Product Positioning

Strengthen the companys brand identity and market positioning.
Develop product positioning strategies for different customer segments.
Ensure consistency in marketing communication and branding across all platforms.

Key Qualifications & Skills

Education : MBA/PGDM in Marketing, Business, or a related field.

Experience : 5+ years in B2B marketing (preferably in pumps, process industry, or industrial equipment).

Skills :

Expertise in exhibitions, lead generation, digital marketing, and local marketing initiatives .
Strong content development skills for marketing materials (brochures, presentations, case studies).
Proficiency in Google Analytics, CRM tools, social media marketing, and data-driven decision-making .
Networking and collaboration skills for building industry partnerships.
Ability to strategically allocate the marketing budget for the best ROI.
Strong communication, leadership, and problem-solving skills .