Seo Specialist

Job Summary: We are looking for an experienced and motivated SEO Specialist who excels in Technical SEO, On-page SEO, and Off-page SEO. This individual will work closely with the Development and Infra teams to implement best practices for SEO across the entire website. The ideal candidate will have a deep understanding of website design, HTML/CSS coding, site architecture, and how these factors relate to SEO. A strong knowledge of pay-per-click (PPC) strategies and the ability to improve website performance and speed is essential.

Key Responsibilities:

1. Technical SEO:

• Conduct thorough technical SEO audits of the website and implement required changes (fix crawl issues, structured data, internal linking, site architecture, canonical tags, etc.).
• Collaborate with the development and infra teams to optimize and troubleshoot technical SEO elements such as:
• Crawlability and Indexability: Ensuring search engines can crawl and index all critical pages, no blocking of essential pages (robots.txt, noindex tags, and nofollow tags).
• Site Architecture & URL Structure: Design logical website structure and optimize URL parameters to enhance user experience and SEO.
• XML Sitemaps: Ensure XML sitemaps are optimized for search engines.
• Mobile-First Optimization: Ensure the website is mobile-friendly and complies with mobile-first indexing requirements.
• Page Speed Optimization: Diagnose and resolve page speed issues by working with developers to optimize page loading times, minimize JavaScript/CSS, and implement lazy loading and server-side improvements.
• Core Web Vitals Optimization: Monitor and improve key user experience metrics like LCP, FID, and CLS.
• HTTPS Implementation: Ensure the entire website is served over HTTPS, promoting security and SEO ranking benefits.
• Redirects & Canonicalization: Correct any redirect issues and manage canonical tags for duplicate content management.
• Schema Markup: Implement and maintain structured data (schema.org) to improve rich snippet appearance in search results.

2. On-page SEO:

• Conduct keyword research to identify opportunities for optimizing existing content and developing new content.
• Implement on-page SEO best practices, including meta tags (title, description), headings (H1, H2, etc.), image optimization (alt tags, file sizes), internal linking structure, and URL optimization.
• Improve content quality by ensuring proper keyword density, semantic optimization, and user engagement.
• Optimize landing pages for search engines and conversions by collaborating with the marketing team to align content with SEO objectives.

3. Off-page SEO:

• Develop and execute off-page SEO strategies to increase domain authority through link-building efforts, outreach, and partnerships.
• Analyze competitor backlink profiles and identify new opportunities.
• Monitor backlink health and disavow harmful links as needed.
• Implement local SEO tactics where applicable to increase local business visibility.

4. PPC Management:

• Manage and optimize Google Ads (PPC) campaigns to drive traffic and conversions.
• Collaborate with the marketing team to ensure the PPC strategy aligns with SEO efforts and broader digital marketing goals.
• Monitor and optimize keyword performance, ad copies, and landing pages for improved campaign performance.

5. Collaboration with Development & Infra Teams:

• Work with the development and infrastructure teams to ensure SEO changes can be implemented effectively without disrupting website performance or usability.
• Ensure the seamless deployment of technical SEO updates, especially during site migrations or redesigns.
• Be proactive in identifying and solving technical challenges that could impact SEO.

6. Reporting and Analytics:

• Use analytics tools (Google Analytics, Search Console, etc.) to monitor and report SEO performance, traffic, rankings, and other key metrics.
• Provide actionable insights and recommendations based on data to improve overall SEO performance.
• Set up dashboards for tracking KPIs, including but not limited to organic traffic, bounce rate, conversions, CTR, and rankings.

Required Skills & Qualifications:

• Experience: 3+ years of proven experience in Technical SEO, On-page SEO, and Off-page SEO.
• Strong understanding of HTML, CSS, and website development technologies.
• Hands-on experience with SEO tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.
• In-depth knowledge of PPC (Pay-per-click), particularly Google Ads.
• Experience with schema markup, rich snippets, and structured data.
• Strong knowledge of Core Web Vitals and strategies to improve them.
• Expertise in page speed optimization, working with developers to ensure a fast, efficient site.
• Understanding of website architecture and the ability to work closely with DevOps and Infra teams.
• Ability to implement technical fixes like redirects, canonical tags, and handling site migration.
• Strong analytical skills, with the ability to make data-driven decisions.
• Ability to communicate SEO findings and strategies clearly with cross-functional teams.
• Detail-oriented with a commitment to quality and continual improvement.

Desired Skills:

• Knowledge of JavaScript SEO and working with single-page applications (SPA).
• Familiarity with server-side optimizations (e.g., CDN configurations, caching, etc.).
• Experience with WordPress, Shopify, or other CMS platforms and implementing SEO best practices within those platforms.
• Knowledge of A/B testing and conversion rate optimization (CRO) techniques.