We are seeking a results-driven and creative Digital Marketing Specialist to join our marketing team
The ideal candidate should have a strong background in digital marketing, a proven track record of successful campaigns, and the ability to implement and optimize digital strategies across various channels
Responsibilities:Digital Strategy:Develop and execute comprehensive digital marketing strategies aligned with overall marketing objectives
Stay informed about industry trends and emerging digital platforms
Social Media Management:Manage and grow social media accounts, creating engaging content and fostering community engagement
Implement paid social media campaigns and analyze performance metrics
Content Creation:Collaborate with the content team to create compelling and shareable digital content
Develop visual content for various digital channels
SEO and SEM:Optimize website content for search engines (SEO) to improve organic visibility
Plan and manage search engine marketing (SEM) campaigns
Email Marketing:Plan and execute email marketing campaigns, including segmentation and A/B testing
Analyze email campaign performance and implement improvements
Analytics and Reporting:Monitor and analyze key performance indicators (KPIs) across digital channels
Prepare regular reports and provide insights for optimization