Digital Marketing Strategist

Job Role: Senior Digital Marketing Executive

Experience: 5+years

Location: Kolkata (WFO ),  Saltlake, Sector V, SDF building

Role & Responsibilities:

• Design and develop successful marketing campaigns; own their implementation from ideation to execution.
• Plan and execute all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns by defining requirements, tasks, and resources associated with SEO strategy. Both off-page on-page with keywords strategy
• Measure and report performance of all marketing activities and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Design and produce engaging content for social media, paid internal media that can attract and convert our target customers.
• Oversee development of marketing material, collaterals, ads, app content, etc.
• Experiment with a variety of new channels around community, content, video, influencers, etc. to drive brand awareness.
• Track the efficiency and effectiveness of the marketing campaigns.
• Track consumer insights and engagement to improve the effectiveness of the campaigns.
• Plan and lead service launches by determining scope, messaging, timing, and priorities for marketing tactics to drive service awareness and adoption.
• Conceptualize and Execute Demand Generation activities.
• Support marketing and sales teams with messaging, content, and collateral to differentiate our services offering and convert prospects into customers
• Improving the user experience on the company website (includes design, content, and usability)
• Collaborate with internal teams to create landing pages and optimize the user experience  

Required candidate profile:

• We are looking for a highly motivated marketing professional with 5-plus years in software services marketing and brand-building experience
• Strong networking skills with the ability to build and maintain strong relationships with business, operations, and technology teams internally and externally.
• Excellent verbal and written communication skills, excellent presentation skills, and excellent negotiation skills. Ability to engage with senior management.

Why Join Us?

• Collaborative and innovative work culture
• Hands-on learning and skill development opportunities.
• Exposure to various aspects of digital marketing.

About the Company:

Karmick Solutions is an offshore outsourcing and CMM Level - 3 IT company with an experience of more than 25 years in web design and development. We have been able to provide the best of services to our clients across the globe owing to our years of experience in web development and our vertical market expertise. We have to our advantage a winning combination of  high quality at affordable hourly rates. We have consistently maintained a high standard of delivery for our cost-effective solutions. We ensure the quality of development by having in place a standard format of documentation for every project that we undertake. The various stages of development, integration and testing are laid out before the project starts. This in turn ensures timely delivery of the project and 100% client satisfaction.

For further discussion share resume at hr@karmicksolutions .com directly