Vice President - Sales - eCommerce (10-15 yrs)

Job Description:

- Sales Strategy Development: Formulate and implement national sales strategies aligned with the company's business goals to increase market share and profitability

- Sales Targets & Revenue Growth: Define and achieve sales targets for different regions, ensuring consistent revenue growth

- Team Leadership & Management: Manage and mentor a national sales team, including regional sales managers and representatives. Provide leadership to foster a high- performance sales culture

- Customer Relationship Management: Develop and maintain strong relationships with key accounts, distributors, and retailers to ensure customer satisfaction and loyalty

- Market Analysis & Competitor Monitoring: Conduct market analysis to identify opportunities for growth, understand competitive activities, and recommend action plans

- Distribution & Channel Management: Optimize sales channels to maximize product availability

- Budgeting & Forecasting: Prepare sales budgets and forecasts, monitor sales performance, and make necessary adjustments to meet business objectives

- Sales Channel Development and Optimization: Responsible for identifying, developing, and optimizing diverse sales channels, including HORECA, modern trade, e-commerce, direct-to-consumer, quality control and staff canteens, ensuring maximum market penetration and profitability

- Willingness to Travel: Must be willing to travel extensively across regions to oversee sales operations and monitor the performance of different sales channels. Travel may include visits to modern trade outlets, HORECA partners, and distributors, as well as participation in industry events and conferences to enhance market insights and relationships

- Cross-functional Collaboration: Work closely with marketing, supply chain, and product development teams to ensure cohesive execution of business plans

- Reporting & Analysis: Regularly report sales performance, market trends, and challenges to senior management, providing actionable insights and recommendations.

Job Summary:

The VP Sales is responsible for developing and executing the sales strategy at a national level. The VP will lead a team of regional and area sales managers, set sales targets, and work collaboratively with cross-functional teams to drive market penetration, increase revenue, and ensure the effective distribution of products. This role requires a deep understanding of FMCG industry dynamics and a proven track record of managing sales operations across large geographical regions.

Job Requirement:

- Meeting sales targets & objectives.

- Market share growth - Strengthening & expanding distribution network.

- Identification & development of new markets.

- Implementation of initiatives and Sales & Marketing strategies, Retail strategy, Modern Trade, Institutional Sales.

- Establish CRM tools and systems.

- Relationship building & Customer Satisfaction with key accounts / CSA / Retailers /Stockists.

- Cost Optimization in retail operations.

- Development of a market intelligence/ information system.

- Training, development & monitoring of sales & distribution personnel.

Qualifications:

- Education Qualification: Master Degree in Sales / Marketing or MBA in Marketing

- Professional Background: Atleast 10+ Years of relevant experience