Content Writer

Profile Content Writer (1 position)

Candidate level expected – Middle (3-4 yrs for experience)

Priority - High

Key Skill-Sets

• Excellent writing, editing, and proofreading skills with attention to detail
• Knowledge of SEO best practices and experience with keyword research tools
• A passion for Hollywood movies, English TV shows, and a deep understanding of audience preferences in

digital entertainment. Background in film appreciation, cinema studies, or experience with movie critic

reviews is preferable.

• Strong research skills and the ability to create well-informed content that provides value to readers
• Basic knowledge of Google Analytics or other web analytics tools
• Knowledge of AI usage as tools
• Courses/ Certifications on Digital Marketing, Google Analytics are a plus.
• Experience in PR article writing, digital marketing & SEO is preferable. Experience writing for film

platforms like Letterboxd, IMDb, or similar review sites is a bonus.

• Strong understanding of film history, genres, and storytelling techniques
• Ability to craft engaging and insightful content for audience engagement and Online Reputation

Management (ORM).

Key Responsibility Areas (KRA) – Content Writer

1. Website Content Development

• Write and update landing pages, blogs, FAQs, and category pages for better SEO for Fawesome,

FutureTodayInc. and HappyKids along with Sr. Marketing Manager.

• Optimize website content for search engines (SEO) and user engagement under the guidance of SEO

manager.

• Ensure brand voice consistency across the website.

• Coordinate with design and tech teams to update website content as needed.

2. Public Relations (PR) Content

• Write press releases, media pitches, and company announcements under the guidance of PR

manager.

• Develop thought leadership articles, guest blogs, and industry insights.

• Create content for corporate partnerships and brand collaborations.

3. Support for Social Media & Marketing Campaigns

• Write content for platforms like Letterboxd, IMDB, Rotten Tomatoes, Metacritic to create and

maintain reputation. Participate in film discussions

• Assist social media managers with captions, post copy, and engagement strategies as needed.

• Provide ad copy and campaign messaging for paid promotions as per requirement.

• Write scripts for promotional videos and brand storytelling.

4. Research & Strategy

• Stay updated with industry trends and competitor strategies.

• Research keywords, trends, and user preferences to enhance content performance.

• Analyze content effectiveness using analytics tools and suggest improvements.

• Collaborate with the marketing team to refine content strategies.