Social Media Manager

Social Media manager

Key Responsibility Areas:

Social Media Management:

• Plan and execute content strategy for select social media accounts, including (but not limited

to) Instagram, Facebook, YouTube, X (formerly Twitter), Pinterest, Threads and TikTok. Work

closely with Social media executive to grow newer accounts.

• Plan and maintain a content calendar with posts, stories, reels, and community engagement

activities.

• Develop engaging, kid-friendly, and parent-approved content.

• Schedule posts, and analyze performance metrics (engagement, reach, video views, follower

growth, etc.) to optimize strategy.

• Collaborate with internal teams to align social media with marketing campaigns, seasonal

trends, and audience insights and with the design team to produce visually appealing assets.

• Optimize content formats for different platforms (YouTube Kids, Instagram, Facebook,

TikTok, Twitter, Linkedin, Pinterest).

• Experiment with new content - Explore emerging platforms where kids' content

consumption is growing.

Community building and engagement

• Foster an interactive and safe community for parents and kids through active engagement

(comments, DMs, polls, Q&As).

• Implement strategies to increase followers, engagement rates, and brand interactions across

platforms.

• Monitor and respond to user-generated content, reviews, and queries promptly.

Influencer Collaborations

• Identify and collaborate with family-friendly influencers, mom bloggers, and kid content

creators for partnerships across YouTube, Instagram, TikTok, and niche platforms.

• Own the influencer partnership process - including influencer discovery, vetting, and

shortlisting to optimize partnerships. Manage influencer outreach, negotiations, and content

execution to ensuring brand alignment and audience engagement and expand HappyKids'

reach.

• Proactively identify and pitch collaboration opportunities, ensuring alignment with brand

objectives.

Partner collaborations and brand campaigns

• Social media campaigns including tentpole events to promote the HappyKids app, and our

OTT content, to increase brand awareness, and drive user engagement.

• Leverage opportunities to collaborate with FutureToday content and distributor partners to

increase brand awareness and reach.

• This includes designing and executing paid advertising campaigns, partner collaborations,

contests, giveaways, and other promotional activities.

• This also includes collaboration with various internal and external stakeholders, expectation

management, and delivering as per the planned timelines.

Trend Monitoring & Crisis management:

• Keeping a pulse on industry and kids content trends, social media algorithms, and emerging

platforms to identify opportunities for growth and implementing them strategically into the

brand's social media strategy.

• Being prepared to handle social media crises and negative feedback effectively. Developing

strategies and protocols to address and mitigate issues that may arise on social media

platforms, ensuring timely and appropriate responses. Creating and maintaining a ready

reckoner of most commonly raised concerns, and responses to effectively mitigate smaller

risks.

• Ensure all social media activities comply with COPPA regulations, YouTube Kids policies, and

other relevant guidelines.